The Last Days of Summer

October 2014

As summer came to an end, the weather proved beneficial for some seasonal categories like wipers, washer fluids, and refrigerants and accessories. August’s average temperatures and heavy precipitation (the 11th wettest August on record in the U.S.), meant the weather may have played a part in the appearance chemicals category’s decline, which otherwise had a pretty successful summer season.

While the seasonal sales trends may not come as a surprise, we are seeing shifts in the way consumers are purchasing seasonal categories. Growth is coming from higher-priced items that offer consumers more value.

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