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The Digital Evolution of Foodservice

Mobile apps, self-serve kiosks, and third-party aggregators are driving visits and loyalty. Track consumer awareness and usage of these digital disruptors, and identify motivations and usage barriers.

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Parties with Kids: Motivating More Visits Today

Explore the consumer dynamics of parties with kids. Find out what really drives family restaurant visits, to support effective marketing strategies and menu development.

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Chicken Wing Dilemma Report

Understand how swings in bone-in wing pricing affects consumer purchasing behavior. Includes wing buyers’ food purchasing patterns, so you can make effective menu and pricing decisions.

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Losing Our Appetite for Restaurants

Learn why specific types of consumers are dining out less often, to better position your business for growth. Don’t accept the status quo: make changes to migrate from survival to success.

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Eating Patterns in America – Annual Report

Understand the emerging behavior patterns driving your business, to locate new market opportunities. See what foodservice consumers are doing right now, and what that means for your future growth.

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Hispanic Food Culture in America

Inform innovation and targeting strategies by completing your view of U.S. eating habits with the fresh insights on how and what Hispanic consumers eat and drink both at home and away from home. The report gives you deep insight into the needs, behaviors, motivations, and desires of this growing population segment. Armed with this comprehensive report, you’ll find new ways to address the latest trends and strengthen your connection to Hispanic consumers, refine your targeting and messaging, and find new ways to appeal to this critical consumer group.

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What's Happening in America's Kitchens

For more than 20 years, we've asked American consumers to provide details about what they have in their kitchens and how they prepare and cook their meals. Get new insights from our report, What's Happening in America's Kitchens, and learn what conve.

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Future of Foodservice Snapshot: Restaurant Delivery

Examine the restaurant segments, categories, visit situations, and specific food and beverage products that matter most to your business – now, and 10 years from now.


Future of Foodservice Snapshot Delivery – Report

Focusing on delivery is one way to stay competitive in today’s slow-growth foodservice market. We know delivery trends were strong in 2017, but what is the outlook for the future? This report provides new insight about foodservice customers and the potential growth opportunity for delivery The Delivery Overview section looks across QSR pizza, QSR beyond pizza, and FSR, revealing unique business dynamics, consumer profiles, digital delivery engagement, and third-party apps. The Delivery Outlook section provides a five-year cohort forecast for restaurant delivery, as well as a two-year outlook for delivery compared across QSR pizza, QSR beyond pizza, and FSR.

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Make It Happen for Gen Z

With a new generation of food and beverage consumers coming of age, it's important to educate yourself about their needs and generational mindset. Our new report, Make It Happen for Gen Z, dives deep into the attitudes and behaviors of next-generation U.S. consumers — by young kids, kids aged 6 to 12, and teens into adulthood. It also examines the eating habits of Gen Z parents and how they choose to feed their kids. This report uncovers how food and beverage brands can create personal value for this generation by embodying four key attributes: authenticity, individuality, discovery, and fluidity.

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What Matters Most To Key Generational Groups

The U.S. restaurant industry’s stalled traffic is expected to continue through 2018. Understanding the foodservice-related habits of key generational groups is one way to address the complex issues that have created the current slow-to-no-growth environment. The NPD Group’s new report, What Matters Most To Key Generational Groups, explores key buyer groups’ wants and needs to reveal the factors that most influence their restaurant purchase behavior.


Navigating GMOs for Success

With new labeling laws on the horizon, it’s critical to understand and address consumers’ concerns. Most consumers now say they are aware of genetically modified organisms (GMOs), and many of them tell us they aren’t comfortable buying and consuming foods that include them. Our new report, Navigating GMOs for Success, gives you new information and expert insight into this consumer mindset. It’s how to get the knowledge you need to improve product positioning and deliver effective marketing messages to respond to GMO-related concerns.

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Losing Our Appetite for Restaurants Report

It's a "one-percent world," where growth is largely absent across foodservice segments. And now we're even seeing a slowdown in a former bright spot: quick service restaurants. But rather than simply accepting the status quo, smart companies are looking more deeply into what's actually behind the slow-to-no-growth problem. They want to identify their best opportunities to not just survive, but thrive. That's where The NPD Group's Losing Our Appetite for Restaurants report comes in.


Meal Kit Delivery Services

Meal kit delivery services like Blue Apron and Plated have garnered a small, but seemingly dedicated, segment of enthusiasts in the U.S. Are these kits a passing fad, or is this a trend worth watching? Our new report, Thinking Inside the Box: A Fresh Look at Meal Kit Delivery Services, combines findings of our own custom study with ongoing NET® consumer tracking research, insights from our Checkout Tracking solution, and industry expertise. It uncovers answers to your pressing questions about this new player in your market.

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A Generational Study: The Evolution of Eating

Find out how the food and beverage consumption of key generations – Gen Z, Millennials, and Boomers – is set to change as these groups move through life stages. Our new report, A Generational Study: The Evolution of Eating, reveals whether their patterns will be similar to, or different from, those of previous generations. It’s how to develop marketing strategies and make long-range plans that position your business for growth.


Satisfying Our Thirst for Beverages Report

Beverages have shown waning popularity over the past several years, with sales declining by 4 percent since 2010. The industry expected an improving economy would bump up beverage orders. In fact, it seems consumers’ thirst for beverages at foodservice is not bouncing back. How can you give beverages a boost? Our new Satisfying Our Thirst for Beverages Report evaluates consumers’ beverage choices to determine why they order one beverage over another, what’s behind outlet choices when it comes to beverages, how beverage variety factors into their decisions, and more.


How Consumers Define Clean Eating

Now you can determine whether targeting clean eaters is the right move for your business. Our new report, How Consumers Define Clean Eating, sizes the clean eating market, profiles the consumers engaged in clean eating, and reveals how primary grocery shoppers shop for foods that fit into this emerging lifestyle. You can use the report’s deep data and expert insights to understand consumer awareness of this trend and consumers’ ideas of what clean eating means.


Food For Thought

Fresh – It’s Among the Factors of Growing Importance To Consumers


Health Increasingly Snacking’s Cost of Entry

There was a time when snacking occasions were considered times in the day when we consumed extraneous calories for the sake of treating or rewarding ourselves. As we’ve seen throughout food and beverage consumptions trends, however, this perception slowly changed over the last two decades and is expected to continue evolving


Food For Thought

Let Data Lead the Way and Give You Confidence


Food For Thought

The Threat of Warmer Weather Motivates More Dieters


Food For Thought

Naturally, We Like To Eat


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