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2021 Mobile Gaming Report

Get a holistic picture of U.S. gamers by approaching the market from multiple angles. Explore the 6 overarching gaming audiences, plus targeted profiles of gamers by platform and demographic group.

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2020 Gamer Segmentation Report

This report provides a comprehensive view of the U.S. gaming market by dividing the universe of gamers into segments based on their gaming motivations, behavior, preferences, and platform choices.

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Evolution of Entertainment Report

Explore segmented activity profiles that reveal how consumers prioritize their spending of time and money on entertainment. Explore the areas by level of COVID-19 impact, how often consumers engage in entertainment activities by demographic audience, and where they see themselves shifting behaviors as they adjust to their new normal.

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