2021 Mobile Gaming Report
Get a holistic picture of U.S. gamers by approaching the market from multiple angles. Explore the 6 overarching gaming audiences, plus targeted profiles of gamers by platform and demographic group.
Learn More Learn More2020 Gamer Segmentation Report
This report provides a comprehensive view of the U.S. gaming market by dividing the universe of gamers into segments based on their gaming motivations, behavior, preferences, and platform choices.
Report Preview Learn MoreEvolution of Entertainment Report
Explore segmented activity profiles that reveal how consumers prioritize their spending of time and money on entertainment. Explore the areas by level of COVID-19 impact, how often consumers engage in entertainment activities by demographic audience, and where they see themselves shifting behaviors as they adjust to their new normal.
Report Preview Learn More
© 2020 The NPD Group, Inc. | Privacy Notice | Terms of Use| Do Not Sell My Personal Information