Baker’s Dozen + 1: Stephen Baker’s Top Holiday 2015 Expectations

NPD Highlights: Consumer Tech for the Holidays

  • 1. Thanksgiving week sales will exceed last year’s results
  • 2. Brick & mortar retailers will lead the market in Thanksgiving week promotions
  • 3. Promotional frenzy will focus on TVs as consumers lose interest in other big-ticket categories
  • 4. Audio, 4k TVs, and digital fitness bands will be the hot products this holiday season
  • 5. Big screen TVs will dominate holiday sales and promotions like never before
  • 6. TV sales will be the best in years, with mid-single-digit revenue increases
  • 7. Peak fitness - awareness, interest, competition, and availability will make digital fitness the hottest category
  • 8. Home automation will disappoint as consumers still struggle with the value proposition
  • 9. Windows notebooks will struggle to match last year’s outstanding performance
  • 10. Tablet market will remain a drag on industry performance
  • 11. Smartphone growth will slow from 2014
  • 12. Slowing smartphones means slower growth for smartphone    accessories, too
  • 13. Headphones and soundbars lead the audio market with double-digit growth
  • Baker’s Dozen Bonus - Industry holiday sales will fall short of last year’s $15.8 billion

“The consumer electronics business will see growth among some up-and-coming categories during the 2015 holiday season, but it’s going to be a challenge to drive overall industry growth,” said Stephen Baker, vice president of industry analysis at NPD. “Market saturation and a mature install base will make it difficult to outpace last year’s holiday sales.”


Related Press Releases

2018 Baker’s Dozen +1: Stephen Baker’s Annual Holiday Expectations
2018 Baker’s Dozen +1: Stephen Baker’s Annual Holiday Expectations

Superior screens, advances in audio, and all things ‘smart’ will be hot this holiday. See more holiday consumer electronics predictions from NPD’s technology industry advisor, Stephen Baker.

Nearly Half of U.S. Smartphone Owners Report Shopping on Their Device
Nearly Half of U.S. Smartphone Owners Report Shopping on Their Device

The role of the consumer device is evolving, as content that was once the domain of the computer continues to migrate to smartphones. In fact, 45 percent of smartphone users now report they shop online via their device.

Traditional Retailers Are Gaining Ground in Online Sales of High Ticket Tech Items, Reports NPD’s Checkout
Traditional Retailers Are Gaining Ground in Online Sales of High Ticket Tech Items, Reports NPD’s Checkout

According to NPD’s Checkout, 29 percent of U.S. online CE dollar sales were made through traditional retailer websites for the 12 months ending June 2018. During this timeframe, they gained online dollar share primarily in high average sales price segments, spanning products such as TVs, PCs, tablets, and printers.

Wireless Charging Mat Sales Receive a Boost in the U.S., As Consumers Look to Cut the Charging Cord
Wireless Charging Mat Sales Receive a Boost in the U.S., As Consumers Look to Cut the Charging Cord

New smartphones often deliver growth opportunities in the mobile accessories space. Growth in wireless charging in Q4 2017 is a prime example.


Press Contact

David Riley
917-543-5465
david.riley@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

Privacy Notices.

© The NPD Group, Inc.