Double-Digit Growth in Pizza Category at Convenience Stores Demonstrates Channel’s Rapidly Expanding Foodservice Footprint

Chicago, May 5, 2015 — Lots of pizza dough went through the doors of convenience stores and lots of pizza servings went out the doors.  Cases of pizza crust and dough shipped to convenience stores from broadline foodservice distributors increased by 27 percent and servings of pizza ordered by convenience store customers increased by over 20 percent in the year ending February 2015 compared to year ago, reports The NPD Group, a leading global information company.  

Total dollars of pizza crust and dough cases shipped from broadline distributors to convenience stores increased by over 30 percent , finds NPD’s SupplyTrack®, a monthly tracking service that tracks every product shipped from major broadline distributors to their foodservice operators. Complementing the increase in pizza crust and dough case shipments and dollars was a 4 percent increase of pizza box case shipments to convenience stores in the year ending February compared to year ago.

The popularity of the pizza category at convenience stores is further evidence of the channel’s increasing focus on foodservice and its competitive threat to traditional quick service restaurants.  The double-digit growth in pizza servings at convenience stores contrasts to flat servings at quick service pizza restaurants and a 1 percent increase at traditional quick service restaurants, finds NPD’s foodservice market research.  Convenience stores are also competing with traditional quick service restaurants in terms of visits.  Foodservice visits at convenience stores increased by 2 percent compared to a 1 percent gain at traditional quick service restaurants for the year ending February 2015 compared to year ago. Foodservice at convenience stores is now the top category for in-store gross profit dollars and is number two for sales, according NPD’s Growing in a Fragmented Market report.

“Convenience stores, particularly food forward convenience stores, are increasing their foodservice footprint and rapidly gaining share from traditional quick service operators,” says Annie Roberts, vice president, SupplyTrack.  “Foodservice manufacturers and distributors should understand the dynamics that are currently at play between retail and traditional quick service restaurants in order to fully serve the needs of the changing foodservice marketplace.” 


Related Press Releases

An Increasing Number of Restaurant Meals Are Being Eaten At Home Because That’s Where U.S. Consumers Want to Be
An Increasing Number of Restaurant Meals Are Being Eaten At Home Because That’s Where U.S. Consumers Want to Be

U.S. consumers are staying at home more and as a result an increasing number of the meals they eat at home are coming from a restaurant or foodservice outlet, reports The NPD Group.

Chicken Fight: Are Chicken Strips Cannibalizing Chicken Nugget Servings At Foodservice?
Chicken Fight: Are Chicken Strips Cannibalizing Chicken Nugget Servings At Foodservice?

Chicken strip servings at restaurants and foodservice outlets increased by 16 percent in the quarter ending September 2018 compared to same period last year whereas chicken nugget servings declined by 3 percent, reports The NPD Group. Are chicken strips cannibalizing chicken nugget restaurant servings.

The Flexibility of On-Demand Meal Kits Strikes a Chord with Consumers
The Flexibility of On-Demand Meal Kits Strikes a Chord with Consumers

Although a subscription-based meal kit delivery service doesn’t appeal to a broad segment of the population, the meal kit concept does and with increased availability of the kits at grocery stores, online, and in restaurants, a greater number of consumers are using meal kits, reports The NPD Group.

Portion-Control Salad Dressing Catches Tailwind of Foodservice Delivery Boom
Portion-Control Salad Dressing Catches Tailwind of Foodservice Delivery Boom

Foodservice delivery sales grew by 20 percent over the past 5 years and riding on this boom is portion-control salad dressing, a delivery order staple.


Press Contact

Kim McLynn
847-692-1781
kim.mclynn@npd.com

@npdfood

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

Privacy Notices.

© The NPD Group, Inc.