NPD Expands Checkout Tracking Service with New Information for Technology and Apparel

PORT WASHINGTON, NEW YORK, December 7, 2015 – The NPD Group, Inc., a leading global information company, has launched new Checkout Tracking℠ services for technology and apparel. Checkout Tracking measures consumer buying behavior at the market basket-level, based on receipts for both online and brick-and-mortar retail purchases. In addition to the new services for technology and apparel, NPD offers Checkout Tracking for foodservice, mobile games, and retail.

The new services provide clients with an omni-channel view of purchasing, down to the subcategory and brand level. Data available through Checkout Tracking includes total consumer spend and share of wallet by retailer, category or buyer group.  Data is delivered via syndicated dashboards for easy access to critical information. 

Marketers and manufacturers can use Checkout Tracking for competitor analysis, new product development, marketing strategy, and retailer collaboration. For example, market basket insights can be used to improve product bundling and share of wallet can help facilitate manufacturer / retailer collaboration.  In addition to showing which competitors a retailer’s customers are visiting, Checkout Tracking shows assortment and pricing at those competitive retailers to suggest tactical improvements to manufacturers’ distribution strategies as well as retailers’ sales. 

“NPD has a rich heritage of innovation and we’re known for our industry expertise,” said Andy Mantis, executive vice president of Checkout Tracking. “We are excited to bring this new information to more of the industries we serve in order to meet their ongoing needs – namely, understanding and adapting to changing consumer tastes, shopping, and buying patterns.”

Checkout Tracking, which launched in November 2014, is the first service to provide detailed information on consumer buying behavior, based on receipts for both online and brick-and-mortar retail purchases from the same consumers over time. Checkout Tracking delivers precise category, brand, and item-level purchase detail linked to buyers and their demographics, useful for analyzing competitive market baskets and identifying purchase patterns. Information is collected from more than 50,000 consumers from NPD’s receipt-harvesting mobile phone app and the scanning of more than 2 million active in-boxes for e-receipts through Slice Intelligence.


Related Press Releases

France Sports Apparel and Athletic Footwear Industry Grows 4 Percent to 6.68 Billion Euros Over the 12 Months Ending September 2018
France Sports Apparel and Athletic Footwear Industry Grows 4 Percent to 6.68 Billion Euros Over the 12 Months Ending September 2018

Market research company, The NPD Group, offers year-to-date sales insights for sports apparel and athletic footwear in France.

2018 Baker’s Dozen +1: Stephen Baker’s Annual Holiday Expectations
2018 Baker’s Dozen +1: Stephen Baker’s Annual Holiday Expectations

Superior screens, advances in audio, and all things ‘smart’ will be hot this holiday. See more holiday consumer electronics predictions from NPD’s technology industry advisor, Stephen Baker.

Nearly Half of U.S. Smartphone Owners Report Shopping on Their Device
Nearly Half of U.S. Smartphone Owners Report Shopping on Their Device

The role of the consumer device is evolving, as content that was once the domain of the computer continues to migrate to smartphones. In fact, 45 percent of smartphone users now report they shop online via their device.

Sustainable Apparel Is Evolving But Consumers Need to Be Educated
Sustainable Apparel Is Evolving But Consumers Need to Be Educated

As consumer interest in sustainability grows so do the efforts of the apparel industry, but there is a clear need to educate shoppers in order to make this connection.


Press Contact

David Riley
917-543-5465
david.riley@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

Privacy Notices.

© The NPD Group, Inc.