NPD Highlights: Outdoor Footwear Market Experiences Big Uptick in Sales

Taking a hike may be getting more popular these days. Outdoor footwear dollar sales grew 17 percent in the 12 months ending June 2015 (Jul’14-Jun’15), a big leap from the market’s 1 percent growth the previous year, according to The NPD Group

“Consumers today are looking for products that reflect their values. They want products that are versatile and yet authentic. For outdoor footwear brands to succeed today, it’s critical for their products to strike this balance,” said Matt Powell, sports industry analyst, The NPD Group. “Many consumers, especially millennials, are not looking for the ‘one and only’ product, but rather for products that are ‘good enough’ for their needs and have multiple applications. It will be interesting to see what products manufacturers will showcase during the upcoming Outdoor Retailer Summer Market show, and how they emphasize these consumer values.” 

Hiking/lite hiking and cold/all-weather boots, which together comprise three-quarters of the market, both experienced a healthy lift in sales. Hiking/lite hiking grew 22 percent after a flat performance the previous year, while the growth in cold/all-weather boots more than doubled, by 17 percent.

The top five outdoor footwear brands overall were Merrell, Keen, Nike, Vasque, and Salomon. While this landscape mirrors the men’s market, other brands including Sorel and Timberland landed in the top five within the women’s and children’s markets, respectively.

“It’s always about fashion,” added Powell. “While men lean towards outdoor footwear with an urban focus, women seek stylish and feminine, and the kids market is more function driven. These wants and needs are important for brands and retailers to keep in mind as they determine how to position and market their outdoor footwear products.”

Source: The NPD Group, Inc. / Retail Tracking Service, 12 months ending June 2015

Data is collected from the athletic specialty and sporting goods channel


Related Press Releases

U.S. Toy Industry Sales Grow 2 Percent Leading Into the Holiday Season, Reports The NPD Group
U.S. Toy Industry Sales Grow 2 Percent Leading Into the Holiday Season, Reports The NPD Group

U.S. toy industry sales increased by $264 million to $11.6 billion, a 2 percent increase over the same period last year

Year to Date, Toy Sales Across Key Global Markets Grew by Almost 2 Percent, Reports NPD
Year to Date, Toy Sales Across Key Global Markets Grew by Almost 2 Percent, Reports NPD

According to The NPD Group, global toy industry sales grew $409 million to $27.4 billion year to date, a 1.5 percent increase over the same time period last year, with most of the growth due to sales in the Americas, which is up 3.3 percent. Europe and Australia saw declines of 1.6 percent and 1.9 percent, respectively.

Accounting for $7 Billion of U.S. Toy Industry Sales, Grandparents Hold  Considerable Spending Power, According to NPD
Accounting for $7 Billion of U.S. Toy Industry Sales, Grandparents Hold Considerable Spending Power, According to NPD

While parents spend the most on toys, grandparents’ spending growth in the last 12 months exceeded nearly all other consumer segments, including parents. In addition, grandparents’ online spend has grown at a faster rate than any other toy consumers.

NPD Group: Total Industry Consumer Spending on Video Games in U.S.  Increases 40 Percent to $19.5 Billion for First Half 2018
NPD Group: Total Industry Consumer Spending on Video Games in U.S. Increases 40 Percent to $19.5 Billion for First Half 2018

Market research company NPD Group provides total industry consumer spend on U.S. video gaming for the first half of 2018.


Press Contact

Marissa Guyduy
(516) 625 2203
Marissa.Guyduy@npd.com

@npdstyle@npd_entertain@npd_sports

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

Privacy Notices.

© The NPD Group, Inc.