NPD Highlights: Sports Equipment and Cycling Sales Heat Up in Time for Summer

There were some key bright spots for the sports equipment and cycling markets during the first quarter of the year, moving the industry in a positive direction in time for warmer weather.

Camping: The camping-related categories remained the strongest growth areas within sports equipment, including cookware (+22 percent), tents (+20 percent), hydration systems (+18 percent), and sleeping bags (+15 percent).

Sports Instruments: The instruments category overall experienced an 8 percent lift in sales. The popular fitness devices business—up more than double compared to Q1 2014—offset the sinking video camera category, which was down 41 percent.

Boating: Watercraft experienced a 19 percent increase in sales, driven by gains in kayaks.

Cycling: Dollar sales were up 6 percent overall for cycling in Q1. Specifically, bicycle sales grew 9 percent, with lifestyle/leisure bikes up 30 percent and mountain bikes up 17 percent, while BMX and road bikes saw declines. Bike parts and accessories grew, as did bike footwear and helmets. 

The NPD Group, Inc.

Source: The NPD Group, Inc. / Retail Tracking Service, January-March 2015

Data is collected from the athletic specialty and sporting goods channels.

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Marissa Guyduy
(516) 625 2203
Marissa.Guyduy@npd.com

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