NPD Highlights: What’s in Store for the Sports Industry Heading into Holiday 2015

“This year has been an especially robust one for many major facets of the sports industry, from footwear and apparel to equipment and cycling. The holiday season can only give these markets added thrust to close out 2015 on the highest note we’ve seen in a while,” said Matt Powell, sports industry analyst, The NPD Group. “Outdoor is all the rage, cycling is showing some gains, and 2015 will likely go down as one of the strongest growth years in the last decade for the athletic footwear industry.”

Riding Retro in Footwear* - Retro is a theme surrounding some of the biggest sneaker launches in November and December, and it is a trend that is shaping up to be popular during this holiday season. The Classics category is up 27 percent in dollar sales heading into the holidays, an increase of 25 percentage points compared to last year, making it the fastest-growing athletic footwear category. “From retro basketball and running footwear to apparel, retro will be the most important fashion trend for this holiday season,” said Powell.

All About the Outdoors - “Millennials embrace the values of the outdoor industry and want to share those values in the way they dress, play, work, and express themselves. This trend has been working to the advantage of the outdoor apparel, footwear, and equipment industries in 2015,” said Powell. While sales were flat during this time last year, outerwear** dollar sales grew 6 percent from January through September, an encouraging position to be in as the holiday season gets underway. Similarly, cold/all-weather boots* grew 24 percent in dollar sales after a decline in 2014. Hiking/lite hiking* is also growing quickly, with sales up in the double-digits. Within the outdoor sports equipment*** market, camping and climbing are two of the hottest categories and have experienced a notable uptick in sales compared to 2014; camping dollar sales grew 11 percent and climbing by 17 percent so far this year.

A New Spin for the Cycling Business - Contrary to the first nine months of 2014, the cycling industry**** is on the plus side heading into this holiday season. Driven in large part by trends in electric, transit/fitness, and mountain bikes, bicycle sales are up 4 percent in dollars and 7 percent in units. To complement this trend, bike accessories—which include items such as bike lights, fenders, racks, and water bottle cages—have also grown in both dollar and unit sales, after declines in 2014. “The cycling business has been challenged for the last few years; however, the consumers’ shift to more practical and versatile bikes has boosted its sales greatly in 2015,” said Powell.

Source: The NPD Group, Inc. / Retail Tracking Service, Jan-Sept. 2015 versus Jan-Sept. 2014

*Footwear classes include skate, walking, hiking/lite hiking, casual athletic, outdoor sandal, sport slide, cold/all weather boots, classics, basketball, running, soccer/football, cross training, baseball, and american football. Data is collected from the athletic specialty/sporting goods, chain store, department store, and other channels.

**Data is collected from the athletic specialty/sporting goods, outdoor specialty, and sport specialty e-commerce channels.
*** Data is collected from the athletic specialty/sporting goods, bike specialty, outdoor specialty,run specialty, and sport specialty e-commerce channels.
****Data is collected from Independent Bicycle Dealers.


Related Press Releases

Golf and Racquet Sports Equipment Sales on the Upswing, Reports The NPD Group
Golf and Racquet Sports Equipment Sales on the Upswing, Reports The NPD Group

With both the 2018 PGA Championship and US Open Tennis Championship coming up, the golf and tennis equipment markets have something to celebrate.

The NPD Group Offers Interbike Attendees Customized Reporting around U.S. Cycling Trends
The NPD Group Offers Interbike Attendees Customized Reporting around U.S. Cycling Trends

The service will provide attending retailers with complimentary category reports of their choice on nationwide selling trends and top sellers, along with a list of the top-performing brands and items being exhibited at Interbike.

U.S. Outdoor Industry Sales Have Declined, but Growth Opportunities Exist  with Consumers’ Appetite for Experiential Spending
U.S. Outdoor Industry Sales Have Declined, but Growth Opportunities Exist with Consumers’ Appetite for Experiential Spending

Outdoor industry sales overall have been in decline, but pockets of growth suggest that adaptable products associated with travel, as well as those tied to replenishment are bright spots within the outdoor marketplace.

Sales of Soccer Shoes in Russia Grew By 8 Percent Over The Past Year
Sales of Soccer Shoes in Russia Grew By 8 Percent Over The Past Year

While the soccer sportswear market in Russia is smaller compared to countries like the U.S., U.K., and Germany, it shows growth potential. Over the past year, soccer shoe sales in Russia grew by 8 percent while the apparel market remained flat; however, growth is expected to accelerate thanks to the World Cup.


Press Contact

Marissa Guyduy
(516) 625 2203
Marissa.Guyduy@npd.com

@npdstyle@npd_entertain@npd_sports

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.