PORT WASHINGTON, NEW YORK – APRIL 6, 2015– The NPD Group announced today the launch of its new home automation point- of-sale (POS) data and advisory service. The service comprises consumer panel-based reporting, qualitative reports, U.S. point-of-sale data, and unique analysis from NPD’s leading industry experts to provide a comprehensive view of this rapidly emerging market.
The new home automation reports from NPD Connected Intelligence include a view of the device landscape and consumer adoption and use of these home automation devices. NPD’s POS data will track home automation security and monitoring, system controllers, and smart lighting – with additional categories being added later this year.
“The home automation market is rapidly expanding and NPD is uniquely positioned to help our clients navigate the market with our point-of-sale and consumer data,” said Ian Hamilton, president, NPD Technology. “Our data helps them to understand the size and growth of key segments and identify early barriers to adoption and how to overcome them.”
“The home automation market is being bolstered by growth in mobile devices, do-it-yourself plug and play devices, and low-cost barrier to entry solutions,” said Eddie Hold, vice president, NPD Connected Intelligence. “NPD’s new POS and advisory service is a suite of business solutions that enables our clients to make informed decisions about growth opportunities and profitability while understanding the consumer and their motivations for purchase.”
About Connected Intelligence
Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer’s connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of adoption are leveraged to view consumer adoption and use of home-based devices, mobile devices and the emerging wearable technology world to provide a comprehensive view of the competitive landscape, how it will evolve and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com. Follow Connected Intelligence on Twitter: @npdci.