Outdoor Industry Positioned for Positive 2014/2015 Winter Season Results, NPD Group Reports

 Increases in Average Retail Price Contributes to Revenue Growth

Port Washington, NY, March 17, 2015 – The U.S. outdoor industry’s winter categories—outerwear, boots, hats, gloves, and cold weather undergarments—grew in terms of dollar sales in 2014, showing strong momentum heading into 2015 and the latter portion of the winter season, according to global information company The NPD Group.

“During winter, necessity and Mother Nature have been playing in the industry’s favor. The wintry end to 2013 cleaned up inventories for brands and retailers, causing the industry to start the season with entirely fresh stocks in 2014, a situation we haven’t seen in a number of years. On top of that, a seasonably cold November drove big gains that held through the end of 2014,” said Matt Powell, sports industry analyst, The NPD Group. “Today, consumers shopping in the outdoor space typically make purchases based on need in the here-and-now, rather than anticipation for what they may use and require during the season to come. This is important for outdoor retailers to keep in mind as they determine promotions and stock their shelves.”

Dollar sales growth within the outdoor winter categories was impacted by increases in average retail selling prices, with the greatest increase coming from base layer products and other cold weather undergarments.

“Necessity prompts purchases, but it is innovation, including improvements in fabrics, that’s driving average selling prices and, in some cases, unit sales as well,” added Powell. “The outdoor industry is staying ahead and performing strongly in this way. Retailers and manufacturers must continue their pursuit for ways to keep the industry fresh, because this will help keep their sales on the plus side, even if Mother Nature hands us a milder winter.”

Source: The NPD Group, Inc. / ASSG, Outdoor Specialty, and Sport Specialty Ecommerce, January-December 2014


Related Press Releases

Golf and Racquet Sports Equipment Sales on the Upswing, Reports The NPD Group
Golf and Racquet Sports Equipment Sales on the Upswing, Reports The NPD Group

With both the 2018 PGA Championship and US Open Tennis Championship coming up, the golf and tennis equipment markets have something to celebrate.

The NPD Group Offers Interbike Attendees Customized Reporting around U.S. Cycling Trends
The NPD Group Offers Interbike Attendees Customized Reporting around U.S. Cycling Trends

The service will provide attending retailers with complimentary category reports of their choice on nationwide selling trends and top sellers, along with a list of the top-performing brands and items being exhibited at Interbike.

U.S. Outdoor Industry Sales Have Declined, but Growth Opportunities Exist  with Consumers’ Appetite for Experiential Spending
U.S. Outdoor Industry Sales Have Declined, but Growth Opportunities Exist with Consumers’ Appetite for Experiential Spending

Outdoor industry sales overall have been in decline, but pockets of growth suggest that adaptable products associated with travel, as well as those tied to replenishment are bright spots within the outdoor marketplace.

Sales of Soccer Shoes in Russia Grew By 8 Percent Over The Past Year
Sales of Soccer Shoes in Russia Grew By 8 Percent Over The Past Year

While the soccer sportswear market in Russia is smaller compared to countries like the U.S., U.K., and Germany, it shows growth potential. Over the past year, soccer shoe sales in Russia grew by 8 percent while the apparel market remained flat; however, growth is expected to accelerate thanks to the World Cup.


Press Contact

Marissa Guyduy
(516) 625 2203
Marissa.Guyduy@npd.com

@npdstyle@npd_entertain@npd_sports

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.