Over Half of U.S. Consumers Are Concerned About Bird Flu Outbreak and Hazard It Poses To Food Safety, Reports NPD

Chicago, May 19, 2015 — Since the USDA has reported more than 160 cases involving three deadly strains of avian flu (bird flu) since December, consumers are expressing concerns about avian flu in regards to food safety, reports The NPD Group, a leading global information company.  Over 50 percent of U.S. consumers say they have some level of concern about avian flu, according to NPD’s Food Safety Monitor, which has continually tracked consumer awareness and concern about food safety issues and eating intentions since 2001.

Nationwide, across 16 states, more than 8 percent of the 300 million-plus U.S. layer hen population has been affected by avian flu and died or were destroyed as a result.  Avian flu was discovered in Iowa this past April and because of the spread of the disease to about 25 million, or 40 percent, of Iowa’ egg-laying hens, the governor has declared a state of emergency.  According to the United States Centers for Disease Control and Prevention (CDC), the risk from avian flu is generally low to most people, because the viruses do not usually infect humans.

Based on NPD’s Food Safety Monitor survey, of the 51 percent of U.S. consumers expressing some level of concern about avian flu and the health hazard it poses in the food they might eat in the next month, about 17 percent say they are extremely or very concerned, and the remaining consumers are somewhat or slightly concerned.  Awareness and concern levels of food safety outbreaks can correspond with the amount of news coverage on a specific outbreak.

“When there were outbreaks in the past, we have seen concerns rise among consumers coinciding with the increased coverage,” says Darren Seifer, NPD food and beverage industry analysts.  “Food manufacturers and retailers can help allay unfounded fears about the outbreak by keeping consumers well-informed either specific to your products or overall.”


Related Press Releases

Korean Barbeque — K-BBQ — Is Spicing Up America’s Adventurous Taste Buds
Korean Barbeque — K-BBQ — Is Spicing Up America’s Adventurous Taste Buds

The Korean wave swept in with K-pop, K-beauty, K-drama, K-food and now Korean barbeque, K-BBQ, according to The NPD Group, a leading global information company.

U.S. Consumers Are Increasingly Eating and Preparing Their Meals At Home Often With The Help Of Foodservice
U.S. Consumers Are Increasingly Eating and Preparing Their Meals At Home Often With The Help Of Foodservice

The NPD Group shows that four out of five meals are prepared at home, and although the relationship of in-home prepared meals versus those sourced away-from-home has been stable for a few years, Americans still prepare more meals at home than they did a decade ago. This is not to say that they don’t look for shortcuts. Close to half of dinners purchased from a restaurant are consumed at home and a growing number of in-home meals are a blend of dishes prepared and items purchased ready-to-eat from a foodservice establishment.

Fast Casual Is Only U.S. Restaurant Channel to Increase Traffic Over Past Five Years
Fast Casual Is Only U.S. Restaurant Channel to Increase Traffic Over Past Five Years

Visits to fast casual quick service restaurants have grown 6 percent annually over the last five years, stemming in large part from store openings, but growth has slowed in recent quarters, reports The NPD Group, a leading global information company.

Amazon Whole Foods First Year As A Duo Accelerates Consumers Online Migration
Amazon Whole Foods First Year As A Duo Accelerates Consumers Online Migration

It has been a year since Amazon announced it was buying Whole Foods, and all of the focus and incentives for grocery shopping online offered by national grocery chains in response to the Amazon Whole Foods acquisition accelerated consumers’ adoption of online grocery shopping, reports The NPD Group, a leading global information company.


Press Contact

Kim McLynn
847-692-1781
kim.mclynn@npd.com

@npdfood

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.