Quick Service Restaurant Visits Around the Globe Reflect Local Consumer Sentiment Regardless of Economic Conditions

Chicago, April 28, 2015 — Visits to quick service restaurants, which represent the bulk of global foodservice traffic, were more a reflection of consumer sentiment than each country’s economic state in the fourth quarter of last year, reports The NPD Group, a leading global information company.  Visits grew in Australia, Canada, China, Great Britain, and United States where consumer confidence is higher or improving in spite of recovering, slowing or stabilizing economies.  Traffic was flat in Japan, Russia, and Spain expressing decreasing consumer confidence in the weakened economies of Japan and Russia and increased consumer confidence as a result of an improving economy in Spain.  High unemployment in France, a strengthening German economy, and negative consumer sentiment in a prolonged economic downturn in Italy contributed to quick service visit declines in these countries, according to NPD’s global foodservice market research.

Traffic gains to quick service restaurants often came at the expense of visit losses at full service restaurants in economically unstable countries as a result of consumers trading down to less expensive meals. Full service visits dipped in Canada, France, Italy, Russia, and Spain. Consumers in China, Germany, Great Britain, and the U.S. increased their visits to full service restaurants, reports NPD’s CREST® foodservice market research, which continually tracks consumer use of foodservice outlets in Australia, Canada, China, France, Germany, Great Britain, Italy, Japan, Russia, Spain, and the United States.  

Overall, the last quarter of 2014 marked a slight turnabout for the global foodservice market.  Total foodservice industry traffic was down in Canada while up in the U.S., a different scenario compared to the past few years. Great Britain remained the strongest European country, and traffic increased in Germany.  Foodservice traffic was weak in the rest of continental Europe.  China once again showed the strongest traffic growth as the market recovered from weak performance in 2013. Total foodservice traffic in Russia dropped by 2 percent due to a sharp decline in consumer confidence based on economic uncertainty.  

“The quick service restaurant segment serves a variety of consumer needs regardless of positive or negative sentiment,” says Bob O’Brien, global senior vice president foodservice. “For those consumers who are optimistic, quick service serves their need for convenience and grabbing a meal or snack on-the-go, and for those less positive quick service enables them to treat themselves to an affordable meal out.”


Related Press Releases

Aging U.S. Consumers Slow Down Food And Beverage Consumption Making It A Battle for Market Share
Aging U.S. Consumers Slow Down Food And Beverage Consumption Making It A Battle for Market Share

The aging population and corresponding changes in life stage will contribute to the decline in total eating occasions on a per capita basis in the U.S., according to The NPD Group’s recently released Eating Patterns in America.

What’s Life Stage Versus Generational Behavior When It Comes to Dinner Planning? Millennials Are Showing Us The Difference.
What’s Life Stage Versus Generational Behavior When It Comes to Dinner Planning? Millennials Are Showing Us The Difference.

It’s a common oversight not to age generations or recognize how life stage can impact behavior. To understand the difference between generational and life stage behaviors enables food companies and foodservice operators to develop products and marketing messages that are more relevant to their target consumer audiences.

It’s PSL Time! Pumpkin Spice Latte Limited Time Offers Are Still Working It for Fans and Foodservice Operators
It’s PSL Time! Pumpkin Spice Latte Limited Time Offers Are Still Working It for Fans and Foodservice Operators

The payoff for coffee and restaurant chains promoting seasonal pumpkin spice latte limited time offers are more visits and a higher average check size, according to The NPD Group’s Checkout Analytics.

Total U.S. Restaurant Count At 660,755 in Spring 2018, A One Percent Drop From Last Year, Reports NPD
Total U.S. Restaurant Count At 660,755 in Spring 2018, A One Percent Drop From Last Year, Reports NPD

The U.S. restaurant count reached 660,755 in spring of 2018, a 1 percent decrease in units from a year ago, according to a restaurant census conducted by The NPD Group. The primary source of the decline in U.S. restaurant units was a two percent drop in independent restaurant units.


Press Contact

Kim McLynn
847-692-1781
kim.mclynn@npd.com

@npdfood

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.