Strong Mid-Year Results for Athletic Footwear Market an Encouraging Indicator for Back-to-School Season

Port Washington, NY, July 29, 2015 – Athletic footwear dollar sales grew 8 percent in the first half of the year and average selling price increased by 7 percent*, building momentum for the market as back-to-school season approaches, according to global information company The NPD Group.

“June is a prelude to back-to-school, making this mid-year performance a positive indicator for the back-to-school season,” said Matt Powell, sports industry analyst, The NPD Group. “These sales results in the first half of 2015 bode well for a strong second half of the year.”

 

Everything Old Is New Again

The classics are making a comeback. With sales up 25 percent, it was the hottest category overall in the first half of the year. This growth was driven by retro running shoes, which more than doubled in sales. Women’s classics grew by 77 percent and men’s by 20 percent, both driven by retro running sneakers. The children’s market was driven by big increases in classics as well as cross training.

The running category is beginning to see improvement, with sales increasing by 1 percent from January through June, after a flat performance during this time last year. The growth was driven by women and children, as men’s running sales remained flat. Among both men and women, the walking category fared well, growing in the double-digits, as did cross-training, which increased by 12 percent among women and 4 percent among men.  

* * *

 

Source: The NPD Group, Inc. / Retail Tracking Service, January-June 2015

Data is collected from the athletic specialty, sporting goods, chain store, department store, and other channels

*Athletic footwear categories include Skate, Walking, Hiking/Lite Hiking, Casual Athletic, Outdoor Sandal, Sport Slide, Classics, Basketball, Running, Soccer/Football, Cross Training, Baseball, and American Football


Related Press Releases

Outerwear, Fanny Packs, and other Bags Drive U.S. Outdoor Industry Sales, Reports NPD
Outerwear, Fanny Packs, and other Bags Drive U.S. Outdoor Industry Sales, Reports NPD

Within the $18.8 billion outdoor industry, the bag business and fanny pack comeback is being driven by travel and consumer affinity for experiential spending, while weather has helped outerwear sales.

Golf and Racquet Sports Equipment Sales on the Upswing, Reports The NPD Group
Golf and Racquet Sports Equipment Sales on the Upswing, Reports The NPD Group

With both the 2018 PGA Championship and US Open Tennis Championship coming up, the golf and tennis equipment markets have something to celebrate.

The NPD Group Offers Interbike Attendees Customized Reporting around U.S. Cycling Trends
The NPD Group Offers Interbike Attendees Customized Reporting around U.S. Cycling Trends

The service will provide attending retailers with complimentary category reports of their choice on nationwide selling trends and top sellers, along with a list of the top-performing brands and items being exhibited at Interbike.

U.S. Outdoor Industry Sales Have Declined, but Growth Opportunities Exist  with Consumers’ Appetite for Experiential Spending
U.S. Outdoor Industry Sales Have Declined, but Growth Opportunities Exist with Consumers’ Appetite for Experiential Spending

Outdoor industry sales overall have been in decline, but pockets of growth suggest that adaptable products associated with travel, as well as those tied to replenishment are bright spots within the outdoor marketplace.


Press Contact

Marissa Guyduy
(516) 625 2203
Marissa.Guyduy@npd.com

@npdstyle@npd_entertain@npd_sports

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


npd.com | © 2018. The NPD Group, Inc.

Follow Us on