Strong Mid-Year Results for Athletic Footwear Market an Encouraging Indicator for Back-to-School Season

Port Washington, NY, July 29, 2015 – Athletic footwear dollar sales grew 8 percent in the first half of the year and average selling price increased by 7 percent*, building momentum for the market as back-to-school season approaches, according to global information company The NPD Group.

“June is a prelude to back-to-school, making this mid-year performance a positive indicator for the back-to-school season,” said Matt Powell, sports industry analyst, The NPD Group. “These sales results in the first half of 2015 bode well for a strong second half of the year.”


Everything Old Is New Again

The classics are making a comeback. With sales up 25 percent, it was the hottest category overall in the first half of the year. This growth was driven by retro running shoes, which more than doubled in sales. Women’s classics grew by 77 percent and men’s by 20 percent, both driven by retro running sneakers. The children’s market was driven by big increases in classics as well as cross training.

The running category is beginning to see improvement, with sales increasing by 1 percent from January through June, after a flat performance during this time last year. The growth was driven by women and children, as men’s running sales remained flat. Among both men and women, the walking category fared well, growing in the double-digits, as did cross-training, which increased by 12 percent among women and 4 percent among men.  

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Source: The NPD Group, Inc. / Retail Tracking Service, January-June 2015

Data is collected from the athletic specialty, sporting goods, chain store, department store, and other channels

*Athletic footwear categories include Skate, Walking, Hiking/Lite Hiking, Casual Athletic, Outdoor Sandal, Sport Slide, Classics, Basketball, Running, Soccer/Football, Cross Training, Baseball, and American Football

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