The Bike Cooperative Partners with The NPD Group to Enhance Member Insight Into Market Opportunities

BOULDER, CO, April 13, 2015The NPD Group, Inc., a global information company, today announced that it has entered an agreement to begin providing enhanced market level retail sales tracking and reporting for The Bike Cooperative, a member-owned cooperative of independent bike retailers that maximizes economies of scale and profit for bike stores with exclusive marketing, savings, and rebate programs.

Through this partnership, NPD will provide The Bike Cooperative with custom, aggregated monthly sell-through reporting for its membership, resulting in a level of reporting and insight into the organization’s buying power it has long sought. This information is a valuable tool to help further The Bike Cooperative’s mission of driving profitability at its member stores.

“What The Bike Cooperative has needed, and now has through our partnership with NPD, is accurate and actionable market intelligence,” said Nat McAllister, Director of Supplier Relations at The Bike Cooperative. “NPD’s reporting is based on real data that will help us learn more about our own buying behaviors and identify future opportunities for The Bike Cooperative. This partnership will provide another impactful way to serve our growing membership and supplier partners while increasing profitability for both.”

Effective immediately, The Bike Cooperative’s management team and its participating member stores will gain access to industry-level reporting for all categories of cycling related products. In the coming weeks and months, The Bike Cooperative and NPD will collaborate on recruiting retailers to participate in a data exchange program as NPD develops a custom reporting platform that specifically addresses sales within the group.

“Many of The Bike Cooperative’s members have supported NPD’s programs in the cycling industry for years, but the formal partnership with the cooperative extends our products and services to a broader audience of independent bicycle dealers,” said Greg Shoenfeld, Manager, NPD Retail Business Group. “Now, The Bike Cooperative and its members receive enhanced reporting and situational awareness facilitated by NPD’s data exchange program, while NPD gains more contributing retailers to enhance its industry reporting.”

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