The NPD Group Introduces New Toy Retail Tracking Service in Russia

MOSCOW, Russia, November 16, 2015 – Global information company The NPD Group, today announced the launch of its Toy Retail Tracking Service in Russia. The new service monitors in-store and online sales of toy products from a diverse range of Russia-based retailers, making it a single source for complete market information in the country.

The Retail Tracking Service is available on a monthly basis allowing for more frequent and timely access to emerging trends and the ability to react faster to those trends ahead of the competition. The new service delivers comprehensive coverage of point-of-sale purchasing in over 100 toy categories.

“The challenging economic environment in Russia, combined with cost-conscious consumers and increasing competition, makes the need for up-to-date, accurate point-of-sale information greater today than ever before,” said Maria Vanifatova, country manager, The NPD Group Russia. “NPD’s Retail Tracking Service will benefit the toy industry by providing our clients with greater visibility for understanding market dynamics and identifying growth opportunities.”

The NPD Group’s Retail Tracking Service provides enhanced data mining tools and capabilities, giving users the ability to access extremely detailed views of brands, large and small, and accurately analyze competitive item-level information. Companies will be armed with information to diagnose what’s happening at a more granular level behind category, brand and manufacturer performance, to ultimately gain the competitive edge needed to succeed in today’s marketplace.

With the launch of the new service The NPD Group now offers Toy Retail Tracking Services in 11 countries.

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