The NPD Group Names Joanne Hageman as U.S. Toys Division President

PORT WASHINGTON, NY, April 27, 2015The NPD Group, a global information company, has named Joanne Hageman president for the firm’s U.S. Toys business. In her new role, Joanne will be responsible for helping NPD reach its strategic goals for the U.S. region, while driving continued growth and innovation within the company’s Toys division.

Prior to joining NPD, Joanne spent 10 years at Mattel, where she held several different roles across customer marketing and sales & operational planning.  She managed insights, promotions and planning for brands like Frozen, Hot Wheels, Fisher-Price and Barbie. Prior to her departure, she held the position of VP of Mattel’s Sales and Operational Planning, where she led her team in the planning area to collaborate with sales, marketing and supply chain to drive results for Mattel.

“Joanne brings to NPD the executive leadership and experience necessary to lead the company’s Toys business into its next stage of growth,” said Karyn Schoenbart, president and chief operating officer at The NPD Group. “Her industry knowledge, strong business acumen, and commitment to her fellow associates will be invaluable to our continued success.”

Joanne began her career at Continental Baking Co. in the finance area, and later moved to General Mills, where she worked for 12 years in finance and as an account manager in sales.  In 2005, she became manager of Customer Marketing at Fisher-Price, and eventually moved to Mattel headquarters in Los Angeles as the senior director of Customer Marketing. During her career, Joanne has worked in finance, sales, customer marketing, and operational planning.

"I am thrilled to be working at NPD with a group of professionals who are dedicated to building upon the success of both the company and the toy industry," said Hageman. “My passion for the toy industry combined with my experience providing insights that will drive the category forward will serve us well in this new position.”

Juli Lennett, vice president of Client Development/industry analyst, and Eileen Brown, executive director of Business Development, will report to Hageman.

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