New Business Will Offer Industry’s Most Complete Information for Total Market View
Port Washington, NY, March 6, 2015 – The NPD Group, Inc., a global information company, has signed a market information services agreement with Nielsen, a leading global provider of information and insights into what consumers watch and buy, for housewares retail market data. By combining Nielsen’s market information, including sales data from food and drug channels, with NPD’s existing housewares business, which covers mass merchants, department and specialty stores, ecommerce, and other retailers, NPD will deliver the industry’s most complete view of the housewares marketplace.
With the agreement, NPD will add census retail sales tracking for food and drug retailers to its core Retail Tracking Service. The new data will be integrated with NPD’s existing service for a consistent market view covering all major retailers and representing approximately 85% of U.S. retail sales for housewares,. This expanded market coverage will provide a solid foundation for solution-oriented advanced analytics.
In addition to the more comprehensive market view, NPD will offer the most granular sales data available to the industry, with national and local views. NPD offers weekly data reporting, which allows clients to gauge consumer reactions and more precisely respond to market conditions. NPD Account Level Reports (ALRs) allow retailers to track their performance vs. the total market, sharing that information with approved vendors to drive growth through category management.
As a part of the agreement, NPD will also be adding several categories to its housewares industry coverage. Kitchen gadgets, food storage, and information on the portable/travel beverageware segment will be available with the same expansive market coverage. The addition of these growing categories to NPD’s tracking portfolio will provide the industry with a much needed read on several current trends.
“With more robust information, our clients will have an even better understanding of changing consumer tastes and retail dynamics,” said Karyn Schoenbart, President and Chief Operating Officer of NPD. “We’re continually striving to deliver the most complete market data as well as data-driven insights that give our clients a winning advantage.”