As Warmer Weather Approaches, Recreation Kayak Sales See Double-Digit Growth, Driven By Fishing Kayaks, NPD Reports

Port Washington, NY, April 28, 2016 – As water sport season draws near, sales of recreation kayaks were up 21 percent, or over $42 million, and 18 percent in unit sales in the 12 months ending February 2016, according to global information company The NPD Group. Looking at the top items that make up this increase, the vast majority of those items are fishing kayaks.  

“Compared to stand-up paddling, which has become a saturated multi- channel market, there is still uncharted territory within the kayak market, and many manufacturers have found an opportunity in fishing kayaks. Most major kayak manufacturers now offer top-notch fishing kayak options, and this is driving up sales for the category,” said Matt Powell, vice president and sports industry analyst, The NPD Group. “There is a group of anglers who have found the fun, mobility and accessibility in kayak fishing. This sport is environmentally friendly and human-powered for outdoor enthusiasts craving a more natural experience.” 

The necessities and accessories that go along with kayaking have also been performing well, demonstrating the broader impact that kayak sales have on related categories. During this time, sales of kayak paddles, as well as water sports wet suits and water shoes and sandals accelerated.

NPD Group Chart | Sales | Trends | Global Market Insights

“Retailers and manufacturers that will have the most success in this space are those who focus less on selling, and more on engaging with consumers through the experience,” added Powell. “I suspect that generational factors will play into kayak sales, especially fishing kayaks. As more Boomers—who tend to be outdoor enthusiasts and favor human-powered recreation—retire and free up their time, I expect that fishing kayak sales will continue to grow.”

Source: The NPD Group, Inc. / Monthly Retail Tracking Service, U.S. Outdoor Industry View, 12 months ending February 2016

Related Press Releases

June 12, 2018

Sales of Soccer Shoes in Russia Grew By 8 Percent Over The Past Year

April 10, 2018

The U.S. Bike Specialty Market Pedals Ahead, with Mountain and Electric Bicycles Leading the Pack

February 20, 2018

Let it Snow! Early Season Sales for Snow Sports Gear Begin Strong, but Weather Shifts the Game, Reports NPD

February 6, 2018

U.S. Athletic Footwear Industry Sales Grew 2 Percent to $19.6 Billion in 2017, NPD Group Reports

Press Contact

Marissa Guyduy
(516) 625 2203


The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.