Home News Press Releases Portable Power Pack Sales Trends In 2016

Catch 'Em All While Charging Your Phone- Pokémon Go Fuels Sales of Portable Power Packs

Portable power pack sales were up 101 percent in the U.S. in mid-July, according to NPD

Port Washington, NY, August 4, 2016 – According to The NPD Group’s Weekly Retail Tracking Service, unit sales of portable power packs designed to charge mobile devices such as smartphones and tablets, have grown 101 percent during the two week period between July 10 and July 23 compared to the year prior. While product promotions played a role in the sales increases experienced within the category, it was the extraordinary popularity of the mobile video game, Pokémon Go, that drove the most demand over this time period.

Demand for portable power packs has been strong this year, with unit sales increasing 35 percent year-over-year for the 12 months ending June 2016. More recently, though, sales growth for the devices has slowed. In the six weeks leading up to Pokémon Go’s launch, unit sales were just four percent above the same period a year ago. However, in the two weeks since the game launched, sales of portable power packs reached nearly 1.2 million units, representing a marked increase in sales growth.

“Pokémon Go is the summer’s hottest game partly because it utilizes features like location, motion sensors and augmented reality in your smartphone- however, these features consume more of the phone’s battery life,” said Ben Arnold, executive director, industry analyst for consumer technology at The NPD Group. “As a way to compensate for the extra battery usage, consumers are buying portable power packs so they can continue to play, uninterrupted.”


Related Press Releases

2018 Baker’s Dozen +1: Stephen Baker’s Annual Holiday Expectations
2018 Baker’s Dozen +1: Stephen Baker’s Annual Holiday Expectations

Superior screens, advances in audio, and all things ‘smart’ will be hot this holiday. See more holiday consumer electronics predictions from NPD’s technology industry advisor, Stephen Baker.

Nearly Half of U.S. Smartphone Owners Report Shopping on Their Device
Nearly Half of U.S. Smartphone Owners Report Shopping on Their Device

The role of the consumer device is evolving, as content that was once the domain of the computer continues to migrate to smartphones. In fact, 45 percent of smartphone users now report they shop online via their device.

Traditional Retailers Are Gaining Ground in Online Sales of High Ticket Tech Items, Reports NPD’s Checkout
Traditional Retailers Are Gaining Ground in Online Sales of High Ticket Tech Items, Reports NPD’s Checkout

According to NPD’s Checkout, 29 percent of U.S. online CE dollar sales were made through traditional retailer websites for the 12 months ending June 2018. During this timeframe, they gained online dollar share primarily in high average sales price segments, spanning products such as TVs, PCs, tablets, and printers.

Wireless Charging Mat Sales Receive a Boost in the U.S., As Consumers Look to Cut the Charging Cord
Wireless Charging Mat Sales Receive a Boost in the U.S., As Consumers Look to Cut the Charging Cord

New smartphones often deliver growth opportunities in the mobile accessories space. Growth in wireless charging in Q4 2017 is a prime example.


Press Contact

Megan Scott
516-625-7516
megan.scott@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

Privacy Notices.

© The NPD Group, Inc.