Disney is the Most Desirable Toy Brand in China, Reports The NPD Group

NPD’s Asia Pacific team recently completed its China Toy Usage & Attitude Study. This report, which provides a comprehensive overview of the China toy market, is available for purchase now.

The China Toys Usage & Attitude Study answers a host of critical business questions. Its data and insights can help toy manufacturers and retailers develop winning strategies for success in the China’s dynamic toy industry landscape. Here is a sample of the report’s insights:

  • Disney is owned by the most toy buyers and is also the most desirable toy brand in China.
  • Chinese parents spend significantly more on toys to fulfill their children’s wishes than they would if selecting toys on their own.
  • The top three retailers in the Chinese toy market are all e-commerce retailers.
  • Most parents buy toys on Chinese New Year and Children’s Day. Children’s birthdays are, of course, another top occasion for parents to purchase toys.

 

Toy industry leaders around the world rely on NPD’s data and insights to help them make decisions with confidence. This report will show China’s toy industry leaders what deep data and expert insights on China toy’s market can do for their businesses!


Related Press Releases

U.S. Toy Industry Sales Grow 2 Percent Leading Into the Holiday Season, Reports The NPD Group
U.S. Toy Industry Sales Grow 2 Percent Leading Into the Holiday Season, Reports The NPD Group

U.S. toy industry sales increased by $264 million to $11.6 billion, a 2 percent increase over the same period last year

Year to Date, Toy Sales Across Key Global Markets Grew by Almost 2 Percent, Reports NPD
Year to Date, Toy Sales Across Key Global Markets Grew by Almost 2 Percent, Reports NPD

According to The NPD Group, global toy industry sales grew $409 million to $27.4 billion year to date, a 1.5 percent increase over the same time period last year, with most of the growth due to sales in the Americas, which is up 3.3 percent. Europe and Australia saw declines of 1.6 percent and 1.9 percent, respectively.

Accounting for $7 Billion of U.S. Toy Industry Sales, Grandparents Hold  Considerable Spending Power, According to NPD
Accounting for $7 Billion of U.S. Toy Industry Sales, Grandparents Hold Considerable Spending Power, According to NPD

While parents spend the most on toys, grandparents’ spending growth in the last 12 months exceeded nearly all other consumer segments, including parents. In addition, grandparents’ online spend has grown at a faster rate than any other toy consumers.

NPD Group: Total Industry Consumer Spending on Video Games in U.S.  Increases 40 Percent to $19.5 Billion for First Half 2018
NPD Group: Total Industry Consumer Spending on Video Games in U.S. Increases 40 Percent to $19.5 Billion for First Half 2018

Market research company NPD Group provides total industry consumer spend on U.S. video gaming for the first half of 2018.


Press Contact

Russell Carter
Russell.Carter@npd.com

Room 301, Sheng Gao International Building, No. 137
Xian Xia Road, Shanghai 200051, China


Dawn Yuan
Dawn.Yuan@npd.com

Room 301, Sheng Gao International Building, No. 137
Xian Xia Road, Shanghai 200051, China

Want more?

Complete this form to hear from NPD.


Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

Privacy Notices.

© The NPD Group, Inc.