Even the Affluent Love Dollar Stores, Finds NPD Group’s Checkout Tracking

Port Washington, NY, July 20, 2016 — It has been a challenging year thus far for U.S. department store chains but one segment of the retail industry has reason to celebrate: dollar stores, reports The NPD Group, a leading global information company. Both Dollar Tree Inc., which owns the Dollar Tree and Family Dollar chains, and Dollar General Corp. reported strong earnings results in the first quarter of 2016 and among the reasons why is that these stores appeal to everyone regardless of income, according to NPD Group’s Checkout TrackingSM, which provides detailed information on consumer buying behavior based on receipts for both online and in-store purchases.

In the last year, some 19 percent of spend at the major dollar stores came from household incomes over $100,000 a year. It’s worth noting, however, that it is the decidedly less-than-well-to-do who purchase from dollar stores most frequently (twice as often as those with incomes of more than $100,000) and who have the highest spend per buyer.

“All consumers today are clearly conscious of what they buy and where,” said Andy Mantis, executive vice president of Checkout Tracking. “Considering that nearly 1 in 5 dollars spent there is contributed by the affluent, dollar stores’ value proposition clearly resonates across economic segments.”

Press Contact

Janine Marshall

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Checkout TrackingSM provides detailed information on consumer buying behavior, based on receipts for both online and brick-and-mortar retail purchases from the same consumers over time. Checkout Tracking delivers precise category, brand, and item-level purchase detail linked to buyers and their demographics, useful for analyzing competitive market baskets and identifying purchase patterns.  Information is collected from more than 50,000 consumers from NPD’s receipt-harvesting mobile phone app and the scanning of more than 4 million in-boxes for e-receipts through Slice Intelligence.

Want more?

Complete this form to hear from NPD.


Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View our privacy policy.

Follow Us

© 2017 The NPD Group, Inc.