Foodservice Home Delivery, Excluding Pizza, Grows by Double-Digits and Direct-to-Door Meal Kits Are Finding Niche Market

Growing Number of Food Delivery Services Satisfies Consumers’ Expectations for Quick Direct-To-Door Retail

Chicago, February 9, 2016 —Food delivery is not a new phenomenon but the accessibility and availability of these direct-to-door home meal services, whether in-home meal kits, like Blue Apron, or foodservice delivery, like DoorDash, is unprecedented, finds The NPD Group, a leading global information company. Historically, consumers were limited to pizza and Asian foods in terms of delivery or local grocery delivery, but now there are numerous choices. What has also changed from past food delivery is that consumers are now accustomed to ordering goods online and having them delivered to their door quickly.

In terms of restaurant delivery, delivery traffic outside of pizza is growing strongly, up by 33 percent since 2012, while traditional quick service restaurant (QSR) pizza delivery is on the decline, according to NPD’s foodservice market research. Foodservice delivery options outside of pizza are still relatively small, with roughly six million delivery-related visits in the past year. But there is little doubt that the growth rate for categories outside of QSR pizza will continue on a strong growth path. All types of restaurants are increasingly partnering with delivery services, such as Eat24, Grub Hub, and Seamless. As UberEATS and Amazon Prime Now restaurant delivery continues to roll out nationally, delivery will see significant growth. NPD’s forecasts that off-premise foodservice will continue to outpace overall restaurant industry traffic growth over the next decade.

“Consumers want the ‘dining out’ experience of quality food, but they’re saving money and time by having food delivered to their homes,” says Bonnie Riggs, NPD’s restaurant industry analyst. “Similar to the consumer value online direct-to-door shopping fulfills, there is the appeal of being in the comfort of their own homes, and not having to deal with the ‘hassle’ of the outside world.”

In-home meal kits, whether meals to cook from scratch or just assembly, are a more recent offering than foodservice delivery. These kits appeal to consumers wanting fresh, authentic food, and control over what they’re eating, says NPD. Meal kit delivery services are growing in popularity, particularly in urban areas, but are not nearly as mainstreamed as foodservice meals.

“I don’t believe we’ll see mainstream adoption of home meal kits, like we’ve seen with foodservice delivery,” says Darren Seifer, NPD’s food and beverage industry analyst. “Meal kit consumers have more expendable income and primarily live in major metro areas. There is definitely a market for these services; it’s just not nearly as big as foodservice delivery.” 


Related Press Releases

The Flexibility of On-Demand Meal Kits Strikes a Chord with Consumers
The Flexibility of On-Demand Meal Kits Strikes a Chord with Consumers

Although a subscription-based meal kit delivery service doesn’t appeal to a broad segment of the population, the meal kit concept does and with increased availability of the kits at grocery stores, online, and in restaurants, a greater number of consumers are using meal kits, reports The NPD Group.

Portion-Control Salad Dressing Catches Tailwind of Foodservice Delivery Boom
Portion-Control Salad Dressing Catches Tailwind of Foodservice Delivery Boom

Foodservice delivery sales grew by 20 percent over the past 5 years and riding on this boom is portion-control salad dressing, a delivery order staple.

Aging U.S. Consumers Slow Down Food And Beverage Consumption Making It A Battle for Market Share
Aging U.S. Consumers Slow Down Food And Beverage Consumption Making It A Battle for Market Share

The aging population and corresponding changes in life stage will contribute to the decline in total eating occasions on a per capita basis in the U.S., according to The NPD Group’s recently released Eating Patterns in America.

What’s Life Stage Versus Generational Behavior When It Comes to Dinner Planning? Millennials Are Showing Us The Difference.
What’s Life Stage Versus Generational Behavior When It Comes to Dinner Planning? Millennials Are Showing Us The Difference.

It’s a common oversight not to age generations or recognize how life stage can impact behavior. To understand the difference between generational and life stage behaviors enables food companies and foodservice operators to develop products and marketing messages that are more relevant to their target consumer audiences.


Press Contact

Kim McLynn
847-692-1781
kim.mclynn@npd.com

@npdfood

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


npd.com | © 2018. The NPD Group, Inc.

Follow Us on