NPD Acquires Nielsen VideoScan Service

Plans To Provide Holistic View of Evolving Home Entertainment Ecosystem

Port Washington, NY, January 6, 2016 -- The NPD Group announced that it has purchased Nielsen’s VideoScan point-of-sale retail tracking service for the home video market.  Combining the acquisition with its existing data assets and new services in development will enable NPD to offer unprecedented information and insight to help the entertainment industry understand and anticipate how consumers are acquiring entertainment.

VideoScan monitors DVD sales, including HD and Blu-ray sales, based on information collected from retailers.  NPD will integrate the service into an expanding product portfolio, including new Checkout Tracking services it is developing for digital tracking of home entertainment sales.  Today NPD’s Checkout Tracking measures U.S. omnichannel and online sales through receipt harvesting via NPD’s ReceiptPal app and ecommerce data provided through an exclusive agreement with Slice Intelligence.  NPD also currently offers Video Watch, providing purchasing and behavior information from consumers. 

“This is a time of great opportunity for the entertainment industry, but because technology and consumer behavior are changing so rapidly, it’s easy to get left behind,” said NPD President and Chief Operating Officer Karyn Schoenbart.  “The entertainment ecosystem has become complex and multilayered, and our mission is to collect the information our clients need and apply our research knowledge and industry expertise to give them a winning advantage in business decision making.”

Nielsen will continue to operate all aspects of the VideoScan service to clients during a transition period, including data processing and product support/servicing.


Related Press Releases

Connected TV and Streaming Media Player Adoption Spurring Digital Video Purchases and Rentals, NPD Says
Connected TV and Streaming Media Player Adoption Spurring Digital Video Purchases and Rentals, NPD Says

As TV-connected devices become commonplace in U.S. homes more consumers are choosing to rent and purchase digital movies

Nearly One-Fifth of U.S. Video Consumers Choose Subscription Video Only, The NPD Group Says
Nearly One-Fifth of U.S. Video Consumers Choose Subscription Video Only, The NPD Group Says

While the majority of consumers in the United States view video content from a variety of sources, in both physical and digital formats, the number of people using only Netflix, Hulu, Amazon Prime Video and other subscription video-on-demand (SVOD) services is on the rise.

More than Half of Video Buyers and Renters in the U.S. Purchased Digital Content in 2017, NPD Says
More than Half of Video Buyers and Renters in the U.S. Purchased Digital Content in 2017, NPD Says

Among consumers who consume both physical and digital video content, 86 percent continued to purchase physical video discs in 2017.

Ricardo Solar Joins The NPD Group as Senior Vice President  of Video Entertainment
Ricardo Solar Joins The NPD Group as Senior Vice President of Video Entertainment

The NPD Group, today announced Ricardo Solar has been hired as senior vice president of the company’s physical and digital Video Entertainment practice.


Press Contact

Leslie Singer
SVP, Corporate Communications
+1 516 625 2302
leslie.singer@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

Privacy Notices.

© The NPD Group, Inc.