The NPD Group Debuts New Retail Tracking Service for Juvenile Products

Port Washington, NY, December 1, 2016 – As part of its continued industry and marketplace expansion in the U.S. and abroad, global information company The NPD Group today announced the launch of its Retail Tracking Service for the U.S. juvenile products market. This is the industry’s first comprehensive overview of the durable juvenile products industry in over 15 years, covering the durable categories of travel, safety, feeding, bed/bath, infant entertainment, and furniture.

“NPD’s latest, detailed service will provide our clients with a complete, holistic view of the durable juvenile products market and never before seen insight to help retailers and manufacturers uncover new opportunities, and make informed choices to grow their business,” said Joanne Hageman, President of NPD’s U.S. Juvenile, Toys, Video Games, and Video Entertainment divisions.

The new service includes point-of-sale information from a cross-section of retailers in the specialty, mass, chain, food, drug, convenience store, and online channels. In addition to covering six categories and 40 sub-categories across juvenile products, benefits of the service include distribution and velocity measures to calculate growth potential and identify threats; local market visibility to activate regional marketing and distribution; and attributes with price points for complete analysis. Available data goes as far back as January 2014.

NPD is the leader in syndicated tracking services across more than 20 industries, and also offers a host of other data sources and solutions, as well as industry expertise to give our clients a winning advantage. These additional techniques include Checkout Tracking, which provides comprehensive information on consumer buying behavior at the market basket level, as well as custom and analytic solutions and advisory services designed to help clients better understand markets and customers.

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