The NPD Group Introduces Market Mapping Service for Food Businesses

Service offers fact-based behavior framework to locate sources of change and identify opportunities

Chicago, January 29, 2016 —Harnessing its 30-plus years of continually tracking all aspects of eating behavior inside and outside the home, The NPD Group, a leading provider of global market information, is now offering food companies and foodservice chains a market mapping analytic service that provides a fact-based behavior framework to uncover visitor consumption drivers, highlight competitive advantage, locate sources of change, and identify opportunities. With marketmapping service for food businesses, NPD offers a holistic platform across occasions, consumers, and needs that enable food businesses to grow their business from every angle. The end product is often a comprehensive roadmap that points them in the right direction of new opportunities involving products, daypart expansion, menu items, and many aspects of innovation. Market mapping service for food businesses can also measure the impact of marketing efforts based on behavioral outcomes. 

“There may be other market mapping services out there but none benefit from more than three decades of actual in- and away-from-home consumption behavior,” said George Terhanian, President, Solutions for NPD. “Market mapping service for food businesses gives food companies and foodservice chains a full perspective of their businesses, thereby enabling them to make more informed decisions about their brands, offerings, and services.  The benefits multiply when they integrate their own consumer segmentation schemes into the analyses the new service offers.”

In addition to market mapping, NPD offers a wide range of analytic services, including consumer segmentation research, cohort analysis and market forecasting, and a variety of marketing effectiveness methodologies, such as choice modeling, key driver analysis, and assortment analytics. 


Related Press Releases

Korean Barbeque — K-BBQ — Is Spicing Up America’s Adventurous Taste Buds
Korean Barbeque — K-BBQ — Is Spicing Up America’s Adventurous Taste Buds

The Korean wave swept in with K-pop, K-beauty, K-drama, K-food and now Korean barbeque, K-BBQ, according to The NPD Group, a leading global information company.

U.S. Consumers Are Increasingly Eating and Preparing Their Meals At Home Often With The Help Of Foodservice
U.S. Consumers Are Increasingly Eating and Preparing Their Meals At Home Often With The Help Of Foodservice

The NPD Group shows that four out of five meals are prepared at home, and although the relationship of in-home prepared meals versus those sourced away-from-home has been stable for a few years, Americans still prepare more meals at home than they did a decade ago. This is not to say that they don’t look for shortcuts. Close to half of dinners purchased from a restaurant are consumed at home and a growing number of in-home meals are a blend of dishes prepared and items purchased ready-to-eat from a foodservice establishment.

Fast Casual Is Only U.S. Restaurant Channel to Increase Traffic Over Past Five Years
Fast Casual Is Only U.S. Restaurant Channel to Increase Traffic Over Past Five Years

Visits to fast casual quick service restaurants have grown 6 percent annually over the last five years, stemming in large part from store openings, but growth has slowed in recent quarters, reports The NPD Group, a leading global information company.

Amazon Whole Foods First Year As A Duo Accelerates Consumers Online Migration
Amazon Whole Foods First Year As A Duo Accelerates Consumers Online Migration

It has been a year since Amazon announced it was buying Whole Foods, and all of the focus and incentives for grocery shopping online offered by national grocery chains in response to the Amazon Whole Foods acquisition accelerated consumers’ adoption of online grocery shopping, reports The NPD Group, a leading global information company.


Press Contact

Kim McLynn
847-692-1781
kim.mclynn@npd.com

@npdfood

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.