The NPD Group Introduces Market Mapping Service for Food Businesses

Service offers fact-based behavior framework to locate sources of change and identify opportunities

Chicago, January 29, 2016 —Harnessing its 30-plus years of continually tracking all aspects of eating behavior inside and outside the home, The NPD Group, a leading provider of global market information, is now offering food companies and foodservice chains a market mapping analytic service that provides a fact-based behavior framework to uncover visitor consumption drivers, highlight competitive advantage, locate sources of change, and identify opportunities. With marketmapping service for food businesses, NPD offers a holistic platform across occasions, consumers, and needs that enable food businesses to grow their business from every angle. The end product is often a comprehensive roadmap that points them in the right direction of new opportunities involving products, daypart expansion, menu items, and many aspects of innovation. Market mapping service for food businesses can also measure the impact of marketing efforts based on behavioral outcomes. 

“There may be other market mapping services out there but none benefit from more than three decades of actual in- and away-from-home consumption behavior,” said George Terhanian, President, Solutions for NPD. “Market mapping service for food businesses gives food companies and foodservice chains a full perspective of their businesses, thereby enabling them to make more informed decisions about their brands, offerings, and services.  The benefits multiply when they integrate their own consumer segmentation schemes into the analyses the new service offers.”

In addition to market mapping, NPD offers a wide range of analytic services, including consumer segmentation research, cohort analysis and market forecasting, and a variety of marketing effectiveness methodologies, such as choice modeling, key driver analysis, and assortment analytics. 


Related Press Releases

Aging U.S. Consumers Slow Down Food And Beverage Consumption Making It A Battle for Market Share
Aging U.S. Consumers Slow Down Food And Beverage Consumption Making It A Battle for Market Share

The aging population and corresponding changes in life stage will contribute to the decline in total eating occasions on a per capita basis in the U.S., according to The NPD Group’s recently released Eating Patterns in America.

What’s Life Stage Versus Generational Behavior When It Comes to Dinner Planning? Millennials Are Showing Us The Difference.
What’s Life Stage Versus Generational Behavior When It Comes to Dinner Planning? Millennials Are Showing Us The Difference.

It’s a common oversight not to age generations or recognize how life stage can impact behavior. To understand the difference between generational and life stage behaviors enables food companies and foodservice operators to develop products and marketing messages that are more relevant to their target consumer audiences.

It’s PSL Time! Pumpkin Spice Latte Limited Time Offers Are Still Working It for Fans and Foodservice Operators
It’s PSL Time! Pumpkin Spice Latte Limited Time Offers Are Still Working It for Fans and Foodservice Operators

The payoff for coffee and restaurant chains promoting seasonal pumpkin spice latte limited time offers are more visits and a higher average check size, according to The NPD Group’s Checkout Analytics.

Total U.S. Restaurant Count At 660,755 in Spring 2018, A One Percent Drop From Last Year, Reports NPD
Total U.S. Restaurant Count At 660,755 in Spring 2018, A One Percent Drop From Last Year, Reports NPD

The U.S. restaurant count reached 660,755 in spring of 2018, a 1 percent decrease in units from a year ago, according to a restaurant census conducted by The NPD Group. The primary source of the decline in U.S. restaurant units was a two percent drop in independent restaurant units.


Press Contact

Kim McLynn
847-692-1781
kim.mclynn@npd.com

@npdfood

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


npd.com | © 2018. The NPD Group, Inc.

Follow Us on