Home News Press Releases What’s for Dinner? | Each Generation Approaches Differently

Turns Out Each Generation Approaches The “What’s for Dinner?” Question Differently

Chicago, August 16, 2016 — If there is one meal that exemplifies the differences among generations, it’s dinner, finds The NPD Group, a leading global information company.  Each group’s motivations, needs, and wants when it comes to dinner are as varied as their taste in music, according to a recently released generational study published by The NPD Group.

Millennials, who are all about personalization and wanting to add their own touch, want more control and involvement in the foods and meals they eat. Because of this need, they have shifted some of their dinner occasions from away-from-home to in-home. They see dinner as an experience and believe that playing a part in the cooking process equates to “cooking from scratch.”  The often forgotten Gen Xers plan dinner meals around the family and calendar.  Conversely, Boomers, many of whom are empty nesters or are facing health conditions, are shifting some of their dinner occasions from in-home to restaurants, according to NPD’s A Generational Study:  The Evolution of Eating .

As for what’s actually cooking for dinner, Millennials have been incorporating more side dishes into their dinners over the last decade, a gain that has been offset by Boomers decreasing their side dishes.  Homemade cooking has stabilized after decades of decline due to the increased interest in cooking among young adults. Center of plate proteins have rebounded among kids, teens, and young adults while older adults are consuming less. 

“A counterintuitive shift is taking place when it comes to eating behaviors that defies traditional aging patterns, and the dinner meal is an example of this shift,” says David Portalatin, vice president, industry analysis, The NPD Group. “Millennials and Boomers answer the ‘what’s for dinner’ question differently.  An understanding of the motivations and needs that drive each group’s answer to the dinner question will assist manufacturers and retailers in meeting their needs today and inform the future.” 



Related Press Releases

What’s Life Stage Versus Generational Behavior When It Comes to Dinner Planning? Millennials Are Showing Us The Difference.
What’s Life Stage Versus Generational Behavior When It Comes to Dinner Planning? Millennials Are Showing Us The Difference.

It’s a common oversight not to age generations or recognize how life stage can impact behavior. To understand the difference between generational and life stage behaviors enables food companies and foodservice operators to develop products and marketing messages that are more relevant to their target consumer audiences.

It’s PSL Time! Pumpkin Spice Latte Limited Time Offers Are Still Working It for Fans and Foodservice Operators
It’s PSL Time! Pumpkin Spice Latte Limited Time Offers Are Still Working It for Fans and Foodservice Operators

The payoff for coffee and restaurant chains promoting seasonal pumpkin spice latte limited time offers are more visits and a higher average check size, according to The NPD Group’s Checkout Analytics.

Total U.S. Restaurant Count At 660,755 in Spring 2018, A One Percent Drop From Last Year, Reports NPD
Total U.S. Restaurant Count At 660,755 in Spring 2018, A One Percent Drop From Last Year, Reports NPD

The U.S. restaurant count reached 660,755 in spring of 2018, a 1 percent decrease in units from a year ago, according to a restaurant census conducted by The NPD Group. The primary source of the decline in U.S. restaurant units was a two percent drop in independent restaurant units.

Korean Barbeque — K-BBQ — Is Spicing Up America’s Adventurous Taste Buds
Korean Barbeque — K-BBQ — Is Spicing Up America’s Adventurous Taste Buds

The Korean wave swept in with K-pop, K-beauty, K-drama, K-food and now Korean barbeque, K-BBQ, according to The NPD Group, a leading global information company.


Press Contact

Kim McLynn
847-692-1781
kim.mclynn@npd.com

@npdfood

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.