America is the Land of Milk And Honey… And Coffee Shops

Juneau, Alaska Has the Most Coffee Shops Per Capita 

Chicago, October 17, 2017 — Java, cuppa Joe, go juice, hojo, or whatever one wants to call coffee, a ready-made cup of it is not far from reach for the majority of U.S. consumers.  In addition to coffee served at restaurants and other foodservice outlets, there are 33,129 gourmet coffee shops in the U.S., a 2 percent increase in units from last year, based on a recent restaurant census conducted by The NPD Group, a leading global information company. 

Chain coffee shop units increased by 5.9 percent in the census period to a total of 18,445 units, NPD  reports.  It was the opposite story for independent coffee shops units, which declined by 2.2 percent for a total of 14,684 units.  Total coffee shops grew by 2,990 units over the past five years, according to NPD’s Spring 2017 ReCount® restaurant census.

Another way to look at the proliferation of coffee shops is to look at per capita or the number of coffee shops for every million people. Among metro areas Juneau, Alaska ranks the highest in density with 22 coffee shops serving the city’s population of 32,519.  Alaskan sibling city, Anchorage, is second with 170 coffee shops for a population of 431,231. In rank order, Bend, Oregon, Seattle, Washington, and Portland, Oregon follow with the most coffee shops per capita.

Consumer demand for foodservice coffee appears to be in line with their access. There were 8.3 billion servings of coffee ordered at U.S. restaurants and foodservice outlets in the year ending August 2017, up 2.3 percent from the same period last year, according to NPD’s ongoing foodservice market research. Regular or traditional coffee is still the most popular type of coffee with 4.4 billion servings ordered in the period but specialty coffee is not far behind with 4 billion servings ordered.    

“Coffee chains are expanding units to meet consumer demand because they have the resources to do so,” says Greg Starzynski, director- product management, NPD Foodservice.  “Greater consumer access to chain coffee shops makes it more difficult for independent coffee shops to compete, which is why we’re seeing a drop in independent units.”



Related Press Releases

Aging U.S. Consumers Slow Down Food And Beverage Consumption Making It A Battle for Market Share
Aging U.S. Consumers Slow Down Food And Beverage Consumption Making It A Battle for Market Share

The aging population and corresponding changes in life stage will contribute to the decline in total eating occasions on a per capita basis in the U.S., according to The NPD Group’s recently released Eating Patterns in America.

What’s Life Stage Versus Generational Behavior When It Comes to Dinner Planning? Millennials Are Showing Us The Difference.
What’s Life Stage Versus Generational Behavior When It Comes to Dinner Planning? Millennials Are Showing Us The Difference.

It’s a common oversight not to age generations or recognize how life stage can impact behavior. To understand the difference between generational and life stage behaviors enables food companies and foodservice operators to develop products and marketing messages that are more relevant to their target consumer audiences.

It’s PSL Time! Pumpkin Spice Latte Limited Time Offers Are Still Working It for Fans and Foodservice Operators
It’s PSL Time! Pumpkin Spice Latte Limited Time Offers Are Still Working It for Fans and Foodservice Operators

The payoff for coffee and restaurant chains promoting seasonal pumpkin spice latte limited time offers are more visits and a higher average check size, according to The NPD Group’s Checkout Analytics.

Total U.S. Restaurant Count At 660,755 in Spring 2018, A One Percent Drop From Last Year, Reports NPD
Total U.S. Restaurant Count At 660,755 in Spring 2018, A One Percent Drop From Last Year, Reports NPD

The U.S. restaurant count reached 660,755 in spring of 2018, a 1 percent decrease in units from a year ago, according to a restaurant census conducted by The NPD Group. The primary source of the decline in U.S. restaurant units was a two percent drop in independent restaurant units.


Press Contact

Kim McLynn
847-692-1781
kim.mclynn@npd.com

@npdfood

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.