NPD’s Annual Home Holiday Gift Predictions – 2016

NPD Highlights: Home for the Holidays

“The 2016 Holiday shopping season will be a happy one for the home-products industry,” said Joe Derochowski, executive director and home industry analyst, The NPD, Group, Inc. “Large, growing  portions of the population are hitting key life stages, so  marketing to these moments will be critical during the holiday season and beyond. Manufacturers and retailers who are able to address these key moments, especially with innovative products and thinking, will create excitement among holiday shoppers.”

Health continues to be a hot-button driven by Millennials and their parents – both groups are interested in health but for different reasons.  This opens up unique opportunities, including BOGO offers, for categories like…

  • Electric Kettles
  • Citrus Juicers
  • Blenders & Food Processing Systems
  • Portable Beverageware
  • Oral Care
  • Massaging Appliances


Creating an experience is critical for the growing number of pre- and post-kid households. As Millennials start their own homes and Boomers become empty-nesters, their new-found independence will have them entertaining more, and looking for more flexibility to customize to their own preferences, increasing the market demand for…

  • Barware Gadgets
  • Single-Serve Brewing Systems, Multi-Functional Coffeemakers, and Craft Coffee Brewers


Busy consumers are looking for convenience, and the aging population appreciates it too. Products that simplify everyday chores will see growth, so some of this year’s top gifts will be…

  • Robotic Vacuums
  • Stick Vacuums
  • Slow Cookers


Casualization isn’t just about fashion. Men that are expressing their style with a beard will be looking in their stockings for…

  • Men’s Facial Trimmers



For more information, or to speak with Joe Derochowski, please contact Janine Marshall, 516-625-2356 or, and visit NPD’s Holiday Insights page.

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