The NPD Group Expands Retail Tracking Service to Cover U.S. Team Sports Equipment

Port Washington, NY, May 17, 2017 – Global information company The NPD Group today announced that it has expanded its Retail Tracking Service to provide the most comprehensive view of the U.S. team sports equipment market. Data will encompass the major categories of basketball, football, baseball, softball, soccer, hockey and field hockey, racquet sports, golf, and lacrosse.

The addition of team sports builds on NPD’s existing sports coverage of athletic apparel, footwear, equipment, and accessories across the outdoor, running, cycling, paddle, and snow sports industries. Team sports equipment data will span retail sales across the major consumer channels, including athletic specialty, sporting goods, national chains, mass merchants, and e-commerce.

“The sports marketplace is evolving quickly, which means that insights and actionable, fact-based strategies, as well as a complete picture of the entire sports industry landscape, are critical in this competitive environment,” said Jim Kelley, President of U.S. Sports, The NPD Group. “NPD’s new service allows clients to identify white space opportunities for growth in the marketplace, understand trends which will inform decisions around product development and demand planning, and know their strengths and vulnerabilities versus the competition.”

Team sports equipment data is available today, and includes three years of historical comparisons.

Stay current in your industry

Press Contact

Marissa Guyduy
(516) 625 2203


The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice. | Cookie Settings

Follow Us

© 2020 The NPD Group, Inc.