The NPD Group Expands Toys Retail Tracking Service in the Netherlands

Port Washington, NY, August 7, 2017 – Global information company The NPD Group, today announced the expansion of its Toys Retail Tracking Service in the Netherlands. The new service monitors in-store and online sales of toy products from a diverse range of Netherlands-based retailers. Combined with NPD’s existing coverage of Belgium’s toy market, it is a single source for complete market information in the Benelux region.

The Retail Tracking Service is available on a weekly basis, allowing for more frequent and timely access to emerging trends and the ability to react faster to those trends ahead of the competition. The new service delivers comprehensive coverage of point-of-sale purchasing in over 100 toy categories.

“The toy market is expanding and NPD’s clients and retail partners have a need for up-to-date, accurate point-of-sale information more today than ever before.  By expanding our coverage in the Benelux region, NPD is uniquely positioned to help our clients navigate the global toys market with our point-of-sale data,” said Christophe Portal, Southern Europe Director, The NPD Group. “NPD’s Retail Tracking Service will benefit the toy industry by providing our clients with greater visibility for understanding market dynamics and identifying growth opportunities.”

NPD’s Retail Tracking Service provides enhanced data mining tools and capabilities, giving users the ability to access detailed views of brands--large and small--and accurately analyze competitive item-level information. Companies will be armed with information to diagnose what is happening at a more granular level behind category, brand, and manufacturer performance, to ultimately gain the competitive edge needed to succeed in today’s marketplace.

With the launch of this new service, NPD’s toys retail footprint now covers 13 countries, including Australia, Benelux (Belgium and Netherlands), Canada, France, Germany, Italy, Mexico, Russia, Spain, United Kingdom, and United States. Brazil will be added in October 2017.

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