The NPD Group to Launch Subscription Video Tracking

Subscription Video Track reveals video-streaming behavior, as the TV and movie content landscape undergoes significant changes

PORT WASHINGTON, N.Y., December 18, 2017– Global information provider The NPD Group today announced the upcoming launch of a consumer panel tracking service measuring the actual TV and movie viewing behavior at the title and episode level on Netflix, Amazon Prime Video and Hulu. Complementing NPD’s other products for the video-entertainment industry, Subscription Video Track offers companies insight into what subscribers are watching, the viewers of specific content, how valuable individual titles are to overall viewing rates, and longitudinal viewing trends.

NPD has integrated its Subscription Video Track service into an expanding product portfolio, including its new VideoScan service, which monitors DVD and Blu-ray sales based on information collected directly from retailers. NPD’s entertainment industry services also include Entertainment Trends in America and VideoWatch, giving the entertainment industry a wide-angle view across entertainment categories and sales channels.

“NPD’s Subscription Video Track service offers a new way to measure title performance,” said Joanne Hageman, president U.S. video entertainment, toys, books and video games at The NPD Group. “It gives the entertainment industry visibility into content viewing through multiple subscription video services across devices. Integrated with NPD’s other video and entertainment services, we offer the industry unprecedented information to help them better understand and anticipate how consumers are acquiring entertainment, watching content through subscription services, and interacting with brands and franchises.”



Related Press Releases

Nearly One-Fifth of U.S. Video Consumers Choose Subscription Video Only, The NPD Group Says
Nearly One-Fifth of U.S. Video Consumers Choose Subscription Video Only, The NPD Group Says

While the majority of consumers in the United States view video content from a variety of sources, in both physical and digital formats, the number of people using only Netflix, Hulu, Amazon Prime Video and other subscription video-on-demand (SVOD) services is on the rise.

More than Half of Video Buyers and Renters in the U.S. Purchased Digital Content in 2017, NPD Says
More than Half of Video Buyers and Renters in the U.S. Purchased Digital Content in 2017, NPD Says

Among consumers who consume both physical and digital video content, 86 percent continued to purchase physical video discs in 2017.

Ricardo Solar Joins The NPD Group as Senior Vice President  of Video Entertainment
Ricardo Solar Joins The NPD Group as Senior Vice President of Video Entertainment

The NPD Group, today announced Ricardo Solar has been hired as senior vice president of the company’s physical and digital Video Entertainment practice.

One-Quarter of Kids’ Products Feature a License, Reports The NPD Group
One-Quarter of Kids’ Products Feature a License, Reports The NPD Group

Among U.S. kids ages 14 and under, the top five licenses overall are Paw Patrol, Disney Frozen, Mickey Mouse, NFL and Star Wars.


Press Contact

David Riley
917-543-5465
david.riley@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.