The NPD Group’s New Trend Tracker Product Delivers New View of Apparel Trends

Port Washington, NY, June 22, 2017 — Global information company The NPD Group has launched Trend Tracker, a new microsite designed to help clients track and understand apparel trends. The NPD Group’s Trend Tracker provides access to data dashboards, insight reports, curated news, and industry analyst expertise, highlighting the sales performance of major fashion trends in the apparel industry.

Trend Tracker provides a monthly summary of key trends from NPD’s Consumer Tracking Service, Retail Tracking Service (point-of-sale), and Checkout TrackingSM (receipt harvesting data), combined with perspective from NPD’s industry experts. In addition to NPD’s information and insights, Trend Tracker clients will have a view into data from NPD’s strategic partner, Stylitics, who collects data directly from customers on the items in their closets to report on emerging brands, color trends, top outfit pairings, celebrity influences, and much more. Trend Tracker will also feature results from weekly online consumer polling questions driven by another NPD strategic partner, CivicScience.

“The fashion industry is rapidly changing, and consumer spending is impacted by a flurry of factors from consumer shopping behavior and retail closures, to celebrity influencers and today’s macro trends,” said John Deputato, President of U.S. Apparel, The NPD Group. “NPD’s Trend Tracker is a powerful tool for apparel manufacturers and retailers navigating the latest changes in fashion trends. The collection of information and insights is the comprehensive view necessary to identify opportunities and support the industry’s most critical business decisions.”

NPD’s Trend Tracker product is a valuable addition to the information that leading brands in the apparel, footwear, and accessories markets have depended on The NPD Group for decades.



Related Press Releases

June 11, 2018

Full-Figure Sizing Is An Unfulfilled Opportunity in U.S. Bra Market, Reports NPD

February 21, 2018

Millennials, Athleisure, and E-commerce Continue to Drive Apparel Sales, But Growth Has Slowed

January 30, 2018

More U.S. Apparel Consumers are Opting for Online When it Comes to Outerwear Purchases, Reports NPD’s Checkout

July 31, 2017

Apparel Consumers Are Subscribing to a New Way of Shopping, Reports NPD


Press Contact

Janine Marshall
516-625-2356
janine.marshall@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.