Port Washington, NY, January 8, 2018 – The NPD Group, a leading global information company, and gap intelligence, a values-led market intelligence firm, are combining NPD’s unique data assets with gap intelligence’s product-level price and promotion information to enable marketing and sales professionals to create winning product and channel strategies in the technology industry.
This collaboration enhances NPD’s Price and Promotion Management tool by combining NPD’s point-of-sale data and expert analysis with gap intelligence’s promotional and pricing data, thereby enabling clients to measure the return on investment of each promotion and determine the best strategy in advance of future promotions through the tool’s planning features.
“NPD offers unmatched retail information and industry expertise to help our clients evaluate and understand past performance, and plan for future success,” said Ian Hamilton, President, Technology Sector, The NPD Group. “By partnering with gap intelligence, we will help our mutual clients make important promotion decisions with greater accuracy, speed, and agility across the technology industry.”
“The ability to know the ‘why’ behind sales performance has always been a dream of our clients. By combining gap intelligence’s unparalleled causal data with NPD’s Price and Promotion Management tool, clients will at last be able to confidently understand how promotions impact their sales,” said Gary Peterson, CEO, gap intelligence.
About The NPD Group, Inc.
NPD is the leading global provider of market information and business solutions covering brick-and-mortar, e-commerce, and emerging channels in more than 20 industries. We combine our unique data assets with analytic solutions to help our clients measure performance, predict trends, and improve results, advising them to help drive successful growth. Practice areas include apparel, appliances, automotive, beauty, books, consumer electronics, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, mobile, office supplies, retail, sports, technology, toys, travel retail, games, and watches / jewelry. For more information, visit npd.com. Follow us on Twitter: @npdgroup and @npdtech.
gap intelligence is a market intelligence firm that keeps companies from the information technology, consumer electronics, and home appliance industries up-to-date on their competition and marketplaces. The company was named “Emerging Business of the Year” by the San Diego Chamber of Commerce and recognized as one of San Diego Business Journal’s “Best Places to Work.” For more information: www.gapintelligence.com.