PORT WASHINGTON, N.Y., May 15, 2018 – Global information provider The NPD Group, today announced Ricardo Solar has been hired as senior vice president of the company’s physical and digital Video Entertainment practice. Based in NPD’s Hollywood, California office, Solar brings with him many years of strategic experience across several different industries, including video entertainment and toys.
"Ricardo's broad market research knowledge combined with his proven abilities in the video entertainment industry, make him a truly unique asset to our business," said Joanne Hageman, president of the NPD Entertainment. "We're looking forward to working together as we enter a new period of strategic growth, for our expanding entertainment industry product portfolio, which includes products related to toys, books, videogames, and video entertainment."
Prior to joining NPD, Ricardo held several roles at Sony Pictures Entertainment, including vice president of sales and vice president of sales planning. He helped launch the Independent Film Distribution division at Sony Picture Home Entertainment, leading the commercial teams in charge of distributing independent film content from 24 labels across online and brick-and-mortar retailers. Before joining Sony, Solar spent five years as a client development partner for Kantar, and 12 years at Mattel in various US and International brand marketing, customer marketing, and brand merchandising roles
“I’m excited to join a company with such an outstanding record of successful innovation and keen industry insight,” said Solar. “I look forward to leveraging all of my career experiences, to realize even more gains for this dynamic company.”