Port Washington, NY, June 13, 2018 –The NPD Group, a global provider of information and advisory services, and Market Track, a global provider of competitive market intelligence, are combining NPD’s unique data assets with Market Track’s price and promotion product information to help brands, retailers, and manufacturers across industries create winning product and channel strategies.
The partnership enhances NPD’s Price and Promotion Management Tool by blending NPD’s point-of-sale data and industry expertise with Market Track’s comprehensive promotional data, allowing clients to measure the effectiveness of past promotions and optimize their future promotional strategies to maximize ROI.
“NPD offers unparalleled, cross-industry retail sales information and expert analysis to help clients navigate the multifaceted world of pricing and promotion and determine the best track forward to give them a winning advantage,” said Brian Smith, EVP, Analytic Solutions, The NPD Group. “Through our collaboration with Market Track, we will equip clients with the tools and techniques needed to execute their fact-based strategies with greater speed, precision, and agility.”
“Trade promotions are one of manufacturers’ key levers of growth. However, measurability has always been an issue. With the unrivalled scope and granularity of Market Track’s promotional intelligence, NPD can now demonstrate the sales effectiveness and ROI of durables manufacturers’ promotions,” said Alexander Rink, Chief Growth Officer, Market Track.
About The NPD Group, Inc.
NPD is the leading global provider of market information and business solutions covering brick-and-mortar, e-commerce, and emerging channels in more than 20 industries. We combine our unique data assets with analytic solutions to help our clients measure performance, predict trends, and improve results, advising them to help drive successful growth. Practice areas include apparel, appliances, automotive, beauty, books, consumer electronics, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, mobile, office supplies, retail, sports, technology, toys, travel retail, games, and watches / jewelry. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup
About Market Track
Owned by Vista Equity Partners (the fourth largest software company in the world), Market Track delivers the omnichannel market intelligence that brands and retailers need to connect and win with consumers. Through the curation of proprietary data streams, we provide web-based access to mission-critical market intelligence. With over 2,100 clients (including 75 of the top 100 US advertisers) and leading omnichannel solutions, Market Track is committed to delivering in-market intelligence to increase marketing effectiveness for manufacturers, service providers, retailers and agencies.