The NPD Group Announces Executive Leadership Appointments In Technology Sector

Port Washington, NY, March 8, 2018 The NPD Group, a leading global information company, announced today a series of executive leadership appointments being implemented to build upon the company’s strong growth in the U.S. Technology sector, enabling it to enhance its service to clients and retail partners.

Under Ian Hamilton’s management as president of  NPD's U.S. Technology sector, Brad van Dillen will take over leadership of NPD’s U.S. Consumer Technology practice, becoming president, NPD Consumer Technology. Reporting to Brad will be Sean Roche, who is now vice president, NPD Consumer Technology. Kate Roe-Semyon is taking on a new role as president of NPD’s B2B Technology practice.

Brad van Dillen, who was previously the head of NPD’s west coast technology business, will lead all client development and business development for NPD’s Consumer Technology clients. Brad and his team will be responsible for selling and deploying solutions from NPD’s product portfolio, which includes store-level enabled information, product and category forecasting, promotional effectiveness and optimization, and Checkout.  Brad will continue to execute on the Consumer Technology plan to elevate the depth of data and analysis available to clients to support their winning strategies.  Brad joined NPD with its acquisition of Current Analysis West in 2007 as director of business development and has held a variety of management positions in sales and business development, in addition to managing some of NPD’s most strategic client relationships.

Sean Roche, formerly an executive director for NPD’s Consumer and B2B Technology practices, will now focus entirely on the company’s Consumer Technology business in the East Region, where he will be responsible for business and client development. Prior to joining NPD, Sean spent 17 years at IBM, where he worked in various sales and management roles.

In her new role, Kate Roe-Semyon will execute against NPD’s B2B Technology long range plan, elevating the company’s brand in the B2B technology industry. Kate joined NPD in 2013 and spent three years in the Technology sector collaborating with B2B manufacturers before taking on the position of vice president for NPD’s Sports practice. Prior to joining NPD, Kate was 20-year veteran in the technology industry. Her experience included 13 years in sales and marketing positions in distribution with Tech Data Corporation. She also spent seven years with Lenovo, Iomega, and Buffalo Technology, partnering with major resellers including Dell, CDW, Insight, and Amazon. Kate was recognized as one of CRN’s Women of the Channel for her success in the industry.

“As the complexity of services in our portfolio has grown to align with our clients’ needs, I believe that the time is right for these promotions to better position us to add critical channel and industry expertise,” said Ian Hamilton, president, Technology sector at The NPD Group.  “With today’s announcement we have put in place a leadership team that is best in class in engaging clients around their specific business needs, regardless of channel or technological focus, to achieve success.”

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