NPD U.S. Toy Industry Awards at NY Toy Fair

The NPD Group Announces Winners of U.S. Toy Industry Awards at New York Toy Fair

New York, NY, February 18, 2018The NPD Group, a leading global information company, today announced the winners of this year’s U.S. Toy Industry Awards, which were shared with the recipients at New York Toy Fair. The awards were given to the manufacturers of the top-selling property and toy of 2017 in the United States, as well as the top-selling toys by supercategory, according to NPD’s Retail Tracking Service.


Top Property of the Year

Property Corporate Manufacturer
Nerf Hasbro

Top Selling Toy of the Year

Item Description Corporate Manufacturer
L.O.L. Surprise! Doll Assortment MGA Entertainment

Top Selling Toy by Supercategory

Supercategory Item Description Corporate Manufacturer
Action Figures & Accessories Beyblade Starter Pack Assortment Hasbro
All Other Toys Antsy Labs Fidget Cube Assortment Zuru
Arts & Crafts Easy Bake Ultimate Oven Baking Star Play Set Hasbro
Building Sets Mega Bloks First Builders Big Building Bag, 80 Pieces Mattel
Dolls L.O.L. Surprise! Doll Assortment MGA Entertainment
Games & Puzzles UNO Card Game Assortment Mattel
Infant/Toddler/Preschool Toys Paw Patrol Basic Vehicle & Pup Assortment Spin Master
Outdoor & Sports Toys Bunch O Balloons 3 Pack Zuru
Plush Hatchimals Pengualas Pink Egg Assortment Spin Master
Vehicles Hot Wheels Singles 1:64 Assortment Mattel
Youth Electronics Cozmo Anki

“The world today is evolving rapidly, and there are a number of ways the toy industry is demonstrating how it is keeping with the pace. These awards recognize achievements and unique successes in a fast-paced and increasingly competitive environment. Amidst the quickly moving trends, the industry is winning with both innovative products marrying toys with technology, and evergreen toys standing the test of time,” said Joanne Hageman, President, Entertainment Sector, The NPD Group. “We congratulate all of this year’s award winners, and wish them continued success in the year ahead.”

Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2017

Press Contact

Marissa Guyduy
(516) 625 2203


The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View our privacy policy.

Follow Us

© The NPD Group, Inc.