New Snapshot Gives Retailers and Manufacturers Valuable Insight into Gifting and Registry
Port Washington, NY, September 17, 2018 – The NPD Group today announced the release of its Registry Snapshot, a dashboard providing a holistic view of gifting and registry creation in the U.S. for select retailers.
An industry first, the new snapshot includes information on registry type, retailer, category performance, top brands, as well as sub-category conversion rates, average list price, and average amount spent.
Additional benefits include being able to look at the current gaps in knowledge of registry pricing, brand inclusion and sell-through to assist in assortment planning, as well as an understanding of event importance by size and value to help gain competitive intelligence.
“NPD’s Registry Snapshot will provide our clients and retail partners with comprehensive insight into gifting and registry trends, a market segment that is often overlooked,” said Juli Lennett, senior vice president and industry advisor, Toys, The NPD Group. “It will help to guide marketing strategy efforts more efficiently, giving marketing teams a better understanding of retailer attitudes and category importance.”
The initial Registry Snapshot, which is available now, includes data compiled from 40,000 individual registries across key online and brick-and-mortar retailers. Additionally, attitudinal and behavioral insights collected through a consumer survey will be available in the coming weeks. This additional data will help clients identify key factors driving registry selection in terms of retailer, creation type (online vs. in-store), and purchase dynamics, including post event intentions and purchase behaviors among gift givers and registry owners.