The NPD Group Launches Retail Tracking Service to Cover In-Store and Online Toy Sales in Brazil

São Paulo, Brazil, 29 June 2018 – Continuing its global industry and marketplace expansion, global information company, The NPD Group, today announced the launch of its Toys Retail Tracking Service in Brazil, covering online and brick-and-mortar sales of toy products.

The NPD Group’s Retail Tracking Service is available to subscribing clients on a monthly and weekly basis giving them more frequent and timely access to emerging trends and the ability to react faster to those trends ahead of the competition. The Brazil data aligns with NPD’s point-of-sale data for the 12 other countries in which NPD tracks the toy industry.

The monthly service aligns with the National Retail Federation (NRF) calendar, and currently captures 70 percent of Brazil’s toy retail market. It delivers coverage of product purchasing down to the item/model level in 11 super-categories and over 90 toy subclasses.

Brazil’s toy market increased 6 percent in 2017, from R$3.46 billion to R$3.67 billion, making it the seventh largest, and one of the fastest growing global markets tracked by NPD*.

“The marketplace is evolving quickly, making a more complete picture of the retail landscape more critical than ever before,” said José P. Guedes, senior vice president, The NPD Group. “With the addition of NPD’s Retail Tracking Service in Brazil, brands, licensors and retailers will now be able to identify marketplace growth opportunities, and better understand sales trends to better inform decisions around product development and marketing.”

The new service is based on NPD’s global category definitions and hierarchy, and will include two years of trend data from January 2016 forward to track performance in the toy industry.

 

*The NPD Group / Retail Tracking Service, January-December 2017

NPD’s toys retail footprint covers 13 countries, including Australia, Benelux (Belgium and Netherlands), Brazil, Canada, France, Germany, Italy, Mexico, Russia, Spain, United Kingdom, and United States.



Related Press Releases

U.S. Toy Industry Sales Grow 2 Percent Leading Into the Holiday Season, Reports The NPD Group
U.S. Toy Industry Sales Grow 2 Percent Leading Into the Holiday Season, Reports The NPD Group

U.S. toy industry sales increased by $264 million to $11.6 billion, a 2 percent increase over the same period last year

Year to Date, Toy Sales Across Key Global Markets Grew by Almost 2 Percent, Reports NPD
Year to Date, Toy Sales Across Key Global Markets Grew by Almost 2 Percent, Reports NPD

According to The NPD Group, global toy industry sales grew $409 million to $27.4 billion year to date, a 1.5 percent increase over the same time period last year, with most of the growth due to sales in the Americas, which is up 3.3 percent. Europe and Australia saw declines of 1.6 percent and 1.9 percent, respectively.

Accounting for $7 Billion of U.S. Toy Industry Sales, Grandparents Hold  Considerable Spending Power, According to NPD
Accounting for $7 Billion of U.S. Toy Industry Sales, Grandparents Hold Considerable Spending Power, According to NPD

While parents spend the most on toys, grandparents’ spending growth in the last 12 months exceeded nearly all other consumer segments, including parents. In addition, grandparents’ online spend has grown at a faster rate than any other toy consumers.

NPD Group: Total Industry Consumer Spending on Video Games in U.S.  Increases 40 Percent to $19.5 Billion for First Half 2018
NPD Group: Total Industry Consumer Spending on Video Games in U.S. Increases 40 Percent to $19.5 Billion for First Half 2018

Market research company NPD Group provides total industry consumer spend on U.S. video gaming for the first half of 2018.


Press Contact

David Riley
917-543-5465
david.riley@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


npd.com | © 2018. The NPD Group, Inc.

Follow Us on