The NPD Group Names Kimberly Magnus as U.S. Toys Division President

Port Washington, NY, September 10, 2018 The NPD Group, a global information company, has named Kimberly Magnus president for the firm’s U.S. Toys business. In her new role, Magnus will be responsible for overseeing NPD’s extensive portfolio of U.S. toys products and services.

Magnus has diverse experience spanning the toy and beverage industries. She began her career in the toy industry, having spent nine years at Mattel, where she held various sales and customer marketing roles, and managed insights, promotions, and planning. Most recently, Magnus served as Regional Vice President for Pabst Brewing Company, where she was responsible for leading the Central Division field sales team and driving relationships with distributor partners across seven states. Prior to that, she managed the national Sam’s Club account for Heineken USA.

“The toys landscape is undergoing a transformation, and at this turning point for the industry Kim’s strong sales leadership, business sense, and experience will be a valuable asset to our Toys clients and retailer partners,” said Joanne Hageman, president of NPD’s Entertainment sector.

"I am thrilled to be back in the toys space and part of a dynamic and forward-thinking company like NPD,” said Magnus. “While the industry is undergoing significant changes, these challenges bring new opportunities that I am eager to work with our colleagues and clients to uncover.”

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