The NPD Group Names Shay Krafft as U.S. Home Improvement Division Lead

PORT WASHINGTON, N.Y., November 7, 2018 – The NPD Group, a global information company, has named Shay Krafft as lead on the firm’s U.S. Home Improvement business. In her new role, Krafft will be responsible for overseeing NPD’s newly developed U.S. home improvement and major home appliance service, and related product offerings.

Prior to joining NPD in 2017, Shay held various leadership roles across key global retail and manufacturing companies.  She has over 15 years of experience driving brand awareness in markets worldwide to deliver multi-million dollar revenue and profit growth. Shay brings in-depth product lifecycle and project management expertise with branded, private label, and licensed product experience.

“NPD is committed to investing in the development of tracking and analytic services in the home improvement industry, and Shay’s experience and commitment to partnering with clients is the ideal complement,” said Perry James, president of NPD’s Hardlines sector.

“I’m excited to be leading the team bringing the powerful combination of NPD’s data assets and industry expertise to the growing home improvement and major home appliance industries,” said Krafft. “I look forward to leveraging these resources to help our clients identify new opportunities and grow their businesses.”


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Janine Marshall
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janine.marshall@npd.com

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