Port Washington, NY, March 11, 2018 – The NPD Group’s home division presented its fifth annual industry performance awards during the International Home + Housewares Show, on Saturday, March 10, 2018. Awards were given to small appliance and housewares (non-electrics) brands with the largest increase in U.S. market share in 2017, compared to 2016, according to dollar sales from NPD’s Retail Tracking Service (brands with overall sales among the top 10 in the category were eligible). In recognition of the importance of e-commerce, this year’s event included six new awards presented to top online performers across the three main small appliance segments, and some of the hot housewares categories. These new awards feature U.S. e-commerce insight from NPD’s Checkout service, based on information collected from more than three million consumers through data provided by our partner Slice Intelligence.
“Competition has taken on new meaning across all of retail in recent years, and these awards recognize the brands that have adapted to effectively address today’s market demands,” said Lora Morsovillo, president of NPD’s U.S. Home practice. “Our industry is being revitalized, even revolutionized, by the innovative approaches many in our industry have employed in a very short period of time, and we’re excited for the successes on the horizon.”
NPD 2018 Home Industry Performance Awards
Checkout delivers the most comprehensive view of consumer purchase behavior for general merchandise categories, across all retailers over time, to help you understand how to adjust your marketing to fuel growth. Checkout E-commerce offers the most complete and accurate view of the online channel – including first and third-party sales for Amazon and other marketplaces, 400+ e-commerce retailers including direct-to-consumer, and an early read on emerging players. Information is collected from more than 3 million consumers, through data provided by our partner Slice Intelligence and NPD’s own proprietary receipt-harvesting mobile phone app.