U.S. Retail Sales Rebound and Hispanic Spending is a Driver, Reports NPD

Port Washington, NY, July 18, 2018 —After years of being in the doldrums, U.S. retail spending showed a significant uptick in the first quarter of 2018, and Hispanic communities are a key contributor, according to The NPD Group, a leading global information company. NPD’s Retail Tracking Service shows that U.S. retail spending on general merchandise categories at brick and mortar rose 8 percent in in Q1 2018, compared to Q1 2017, outpaced by increases in the top 20 Hispanic core-based statistical areas (CBSAs) which showed 12 percent growth during the same period.

The upswing that occurred in the beginning of 2018 is the most significant shift in spending since declines seen at the end of 2016. Overall retail spending and spending among Hispanic consumers in the U.S. have both been on the rise over the last few quarters, and there is a visible correlation between the two.

“Unlike last year, Hispanics are spending, which leads to a very different story for this important market and U.S. retail in general,“ said Marshal Cohen, chief industry advisor, The NPD Group, Inc. “As Hispanic shoppers continue to feel more confident with the immigration policy and their improved job market, they resume their pre-election slowdown position of outpacing overall U.S. consumer spending.”

Source: The NPD Group / Retail Tracking Service, U.S. brick and mortar dollar sales from participating retailers



Related Press Releases

U.S. Retail Sales Rebound and Hispanic Spending is a Driver, Reports NPD
U.S. Retail Sales Rebound and Hispanic Spending is a Driver, Reports NPD

The U.S. retail market showed Hispanic communities were a key contributor to the Q1 2018 uptick in U.S. general merchandise spending at brick and mortar.

NPD Names New Leadership in Retail and Softlines Groups
NPD Names New Leadership in Retail and Softlines Groups

– The NPD Group, a global provider of information and advisory services, today announced Rob Hill has joined the company as EVP, U.S. Retail Business Group.

Several Categories Begin 2018 With Positive Momentum After A Successful Holiday 2017
Several Categories Begin 2018 With Positive Momentum After A Successful Holiday 2017

The season’s shopping trends also reveal a shift in the cadence of holiday shopping

Annual Week Six Holiday Shopping Slump Weighed Down by Declines
Annual Week Six Holiday Shopping Slump Weighed Down by Declines

The week following Cyber Week, the traditional week six slump, took a deeper dive this year.


Press Contact

Janine Marshall
516-625-2356
janine.marshall@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.