Awareness and Interest In 5G-Enabled Smartphones Is On The Rise, But Will It Convert To Sales?

Millennials report the highest interest in purchasing a 5G smartphone, reports NPD Connected Intelligence

Port Washington, NY, February 26, 2019 – According to the latest Mobile Connectivity Report from NPD Connected Intelligence, 5G awareness has reached nearly 2 out of 3 consumers, totaling 64 percent, at the end of the second half of 2018. This is up from 44 percent at the end of the first half of 2018.

Alongside increasing awareness, the report shows purchase potential is strong, as 33 percent of smartphone owners report interest in purchasing a 5G-enabled smartphone once available. Consumers on unlimited data plans, who presumably value the ability to download and stream content as needed, are more eager to purchase a 5G-enabled smartphone, at 43 percent. However, millennials report the highest potential to make the move to 5G with nearly half (49 percent) indicating interest.

“In the last several days, we’ve seen the first 5G-enabled smartphone announcements and as expected, the devices are coming with a premium price tag, due to economies of scale, and a slightly larger form factor, given the hardware needs, than what consumers have become accustom to,” said Brad Akyuz, executive director, industry analyst, NPD Connected Intelligence. “While consumer sentiment is positive, cost, form factor, and availability of 5G services will ultimately determine whether consumers will upgrade to 5G-enabled smartphones to enjoy much faster connection speeds.”

 

Methodology
The results of The NPD Group Connected Intelligence Mobile Connectivity Report are based on consumer panel research that reached 3,600 U.S. cellphone users, aged 18+ from diverse regions and demographical backgrounds. This survey was completed in February 2019.

About Connected Intelligence
Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer’s connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of the connected ecosystem are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, as well as reviewing how the market will evolve over time and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com.


Stay current in your industry
SUBSCRIBE

Press Contact

Megan Scott
516-625-7516 
megan.scott@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.