Port Washington, NY, November 5, 2019 – The NPD Group announced that its Checkout Buyer Analytics business now has over 100,000 omnichannel panelists. These panelists provide Checkout with receipt-based information on their brick and mortar and e-commerce purchases, which gives a comprehensive view of their purchasing behavior across channels, brands, and retailers over time.
By tracking purchasing from the same consumers over time, Checkout illuminates trends in shopper behavior including migration to shopping online by category and consumer demographics. Additionally, NPD clients can utilize Checkout buyer analytics to understand what’s driving sales based on measures such as brand and retailer loyalty, share of wallet, penetration, purchase frequency, leakage, and order composition.
“NPD has decades of experience and unmatched expertise in building and maintaining consumer panels, and we are excited to provide the largest panel and most comprehensive view of omnichannel buying behavior in our industries,” said Jeremy Allen, Group President, Checkout. He added that NPD plans to continue to expand the panel to 150,000 in coming months.
While NPD offers services for general merchandise and foodservice, firms in consumer packaged goods (CPG) will also have access to the expanded panel, through NPD’s partnership with Nielsen, announced earlier this year.