Dan Hess Joins The NPD Group as Chief Product Officer

Port Washington, NY, September 3, 2019 The NPD Group today announced that Dan Hess has joined the company as Chief Product Officer. In this role, Hess will lead global product development and management as the company continues to innovate with new data, technologies, and services in more markets worldwide. 

Most recently, Hess was Chief Product Officer at Comscore, where he led a global organization in the design, delivery, management and support of all company products and custom analysis services. Previously, he co-founded and led a startup that created an omnichannel predictive modeling and personalization platform and was later acquired by Catalina Marketing. Earlier in his career Hess held various product, commercial, and operational leadership roles at Tribune Digital and IRI.

“Dan has a fantastic track record of aligning diverse technology and data assets, and unifying and inspiring global teams, to create products that meet market needs and delight clients,” said NPD Chief Executive Officer Karyn Schoenbart. “We are thrilled to have him on board to help drive NPD’s continued growth.”

"NPD has a legendary history of delivering measurement services, analytics, and insights that are indispensable to the industries we serve,” said Hess. “It’s truly a privilege for me to join the company’s leadership team and product organization to help craft and deliver the NPD portfolio of the future.”

Hess has served as an advisor to several technology and analytics startups, and as a speaker, analyst and advisor for numerous industry and academic organizations and media outlets. He holds a B.A. degree from the University of Rochester.

Stay current in your industry

Press Contact

Marissa Guyduy
(516) 625 2203


The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice. | Cookie Settings

Follow Us

© 2020 The NPD Group, Inc.