Darren Person Joins The NPD Group as Chief Data Strategy Officer

Port Washington, NY, January 28, 2019 The NPD Group today announced that Darren Person has joined the company as Chief Data Strategy Officer. In this role, Person will lead the development of NPD’s technology platform addressing clients’ needs through innovations in data and analytics in response to key market demands. 

Person comes to NPD from RELX Group, the global information and analytics company formerly known as Reed Elsevier. He held a number of key roles over his nine years with RELX, including Chief Architect and Chief Technology Officer (CTO).  Most recently, he was SVP/CTO Platform & Capabilities and helped drive the evolution of the firm’s business from print to digital. Prior to RELX, Person was the CTO for CBS Television Stations Digital Media Group and held senior technology and product leadership roles with Lifetime Entertainment, Adecco, and USA Networks.

“Changing consumer behavior and dramatic shifts at retail require new types of data, delivered in new ways,” said Karyn Schoenbart, NPD’s Chief Executive Officer. “Darren’s expertise in core technologies including natural language processing, big data, cloud computing, and analytics will be a valuable asset as we introduce new data sets and methodologies to provide clients in more than 20 industries with the most accurate and actionable reads of their markets. We are thrilled to have him join us.”

“A forward-thinking organization, NPD is continuously pursuing fresh and relevant opportunities to deliver more value to its clients,” said Person. “I am excited to join such an amazing team and help lead the company on this important commercial and technological initiative, one that is a necessary element in helping clients stay ahead of the curve in a constantly evolving marketplace.”



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