NPD Presents 7th Annual Home Industry Performance Awards

Port Washington, NY, March 17, 2020 – The NPD Group’s home division presented its seventh annual industry performance awards virtually during a webinar on Tuesday, March 17, 2020. Awards were given to small appliance and housewares (non-electrics) brands with the largest increase in U.S. market share among key categories in 2019, compared to 2018, according to dollar sales from NPD’s Retail Tracking Service. This year four additional awards were presented to brands with the largest increase in overall kitchen electric and housewares market share in U.S. and Canada.

“Consumers are investing in enhancing their in-home experience, but they are also demanding more from the products they choose to spend on,” said Lora Morsovillo, president of NPD’s U.S. Home practice. “It’s important to recognize the market leaders who are driving our industry forward and standing out in today’s ever-changing retail environment. Congratulations to all of the winners – you are meeting the growing demands of today’s consumer.”

NPD 2020 Home Industry Performance Awards

U.S. Brand/Manufacturer Category Award Winners for Top Increase in Market Share

Category Segment Brand/Manufacturer Winners
Cook & Heat Appliances Ninja (SharkNinja Operating LLC)
Electric Food Prep Vitamix Corp (Vita-Mix Corporation)
Coffee & Beverage Appliances Chefman (RJ Brands LLC)
Personal Care Appliances Dyson (Dyson Ltd.)
Floor Care Appliances iRobot (iRobot Corporation)
Bakeware & Cookware TIE Blue Diamond (The Cookware Company Limited)
T-Fal (Groupe SEB USA)
Food Storage OXO (Helen of Troy Limited)
Non-Electric Food Prep KitchenAid (Whirlpool Corporation)
Portable Beverageware Hydro Flask (Helen of Troy Limited)
Tabletop Cambridge Silversmiths (Cambridge Silversmiths Ltd.)

Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, 52 weeks ending January 4, 2020 vs. prior period

U.S. & Canada Brand/Manufacturer Industry Award Winners for Top Increase in Market Share

Industry Segment Brand/Manufacturer Winners
U.S. Kitchen Electrics Ninja (SharkNinja Operating LLC)
Canada Kitchen Electrics* SodaStream (SodaStream Canada Ltd.)
U.S. Housewares OXO (Helen of Troy Ltd.)
Canada Housewares* Ricardo (Ricardo Cuisine)

Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, 52 weeks ending January 4, 2020 vs. prior period
*Source: The NPD Group / Retail Tracking Service, Canada Dollar Sales, 12 months ending December 2019 vs. prior period


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Janine Marshall
516-625-2356
janine.marshall@npd.com

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