Quick Service Breakfast Wars Help Drive U.S. Restaurant Customer Transactions Up Week of March 8 Despite Coronavirus News

Chicago, March 13, 2020 — The 24/7 news cycle around the coronavirus (COVID-19) didn’t deter consumers from sampling an array of breakfast promotions offered by quick service restaurant (QSR) chains in the week ending March 8.  The QSR chain “breakfast wars” helped to drive a 4% increase in total U.S. restaurant customer transactions for the week compared to same period year ago, reports The NPD Group

QSR chains, which represent the bulk of U.S. restaurant customer transactions, also grew transactions by 4% in the week ending March 8, the highest gain in a 4-week period, according to NPD’s CREST® Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for 73 quick service, fast casual, midscale, and casual dining chains.  In contrast, customer transactions at full service restaurants declined in the period. Midscale/family dining chain transactions declined by 3% and at casual dining restaurant chains by 5%.   

“In these uncertain times, we are monitoring trends to detect possible disruption in the market, but thus far, the QSR sector has been resilient,” says David Portalatin, NPD food industry advisor and author of Eating Patterns in America. “In good and bad times, consumers are always looking for convenience and value and they get that at QSR restaurants.”


Stay current in your industry
SUBSCRIBE

Press Contact

Kim McLynn
847-692-1781
kim.mclynn@npd.com

@npdfood

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice. | Cookie Settings

Follow Us

© 2020 The NPD Group, Inc.